Salesforce Marketing Cloud Services

Routine Automation helps scope and implement Salesforce marketing workflows around your audiences, channels and campaign operations. Review the data sources, contact permissions and current product licenses before defining journeys and integrations.

Salesforce Marketing Cloud Services

What is Marketing Cloud?

Salesforce Marketing Cloud (SFMC) is a comprehensive digital marketing platform. It enables businesses to manage customer communication across various channels. SFMC offers a user-friendly interface and interactive tools, making it easier for marketing teams to design and execute comprehensive marketing strategies.

Set campaign measures that match your goals, such as preparation effort, qualified responses or attributed orders. Establish a baseline before rollout; results depend on the audience, offer, data and execution.

Key features include:

  • Journey Builder for orchestrating customer journeys
  • Email Studio for crafting and managing email campaigns
  • Audience Studio for leveraging customer data to optimize targeting
  • Mobile Studio for reaching customers through personalized SMS, MMS, and push/group messaging
  • Social Studio for managing social media communication and analyzing customers, brands, and competitors.

Salesforce Marketing Cloud implementation provides significant benefits for businesses, such as:

  • Increased customer engagement
  • Improved conversion rates
  • Enhanced marketing efficiency

Companies can save time and resources by integrating customer data and automating marketing processes while delivering more impactful campaigns. Salesforce Marketing Cloud creates a unified customer view by consolidating data from various touchpoints, enabling personalized marketing.

The platform’s robust analytics capabilities offer valuable insights for business growth. Additionally, it ensures a cohesive marketing strategy across all channels by integrating with popular social media platforms for scheduling, tracking, and analyzing posts.

Our certified specialists have extensive experience in helping you unlock the full potential of Marketing Cloud. We tailor the platform to meet your specific business needs, driving exceptional customer engagement and maximizing ROI.

What is Marketing Cloud?

Salesforce Marketing Cloud Products We Implement

Data Cloud for Marketing

Target audience segmentation by Einstein Lookalikes for delivering more impactful campaigns. The power of AI for personalized offers across multiple channels.

Marketing AI

The power of AI to streamline any task across your organization and make your team productive: data analysis, real-time personalization, and campaign insights.

Marketing Product Selection

Choose the marketing product that fits the audience, channels and campaign process. Confirm the required data connections and licenses before designing email, messaging or lead-nurturing journeys.

B2B Marketing Automation

AI-powered lead generation and scoring based on their interactions with your marketing efforts. A/B testing for boosting revenue efficiently.

Cross-Channel Personalization

Machine learning for real-time generation of personalized CTAs, such as banners or pop-ups on your site or app, to boost sales.

Marketing Analytics Software

Data-driven analytics from any API to boost ROI and streamline marketing campaigns. Budget optimization for efficient media planning.

Customer Loyalty Solutions

Generation and testing of personalized promotions, referral offers, and loyalty programs for B2B and B2C sectors.

Small Business Marketing

Predictive reporting and campaign automation for fast growth with minimal marketing spend.

Marketing Cloud Services We Offer

Integration

We seamlessly integrate Salesforce Marketing Cloud (SFMC) with your key systems, unifying your marketing data and customer information to improve engagement across all platforms.

Connecting Salesforce with other systems

We integrate Marketing Cloud with any CRM, ERP, or BI systems you use, creating a unified ecosystem for seamless data management and efficient marketing strategy execution.

API configuration

We configure REST or SOAP APIs, depending on whether you need broad access to Marketing Cloud Engagement capabilities or more focused functionality, ensuring efficient data exchange across platforms.

Data synchronization

Our team ensures real-time data synchronization between systems, enabling accurate and up-to-date information to flow seamlessly across all platforms.

See more

Why Routine Automation?

Routine Automation is a reliable choice for Salesforce Marketing Cloud (SFMC) implementation. With 293 Salesforce solutions delivered, our team of 27 certified engineers has the expertise to tailor SFMC to your specific needs and ensure efficient deployment. We provide comprehensive support throughout the process, including setup, customization, and training, with a focus on achieving measurable improvements in your marketing operations.

Awards & Recognitions

We had received many awards in the past years,
one of them beeing the Clutch's Top 1000 Consulting Firms

Salesforce Partner
Top Salesforce company
Top CRM consulting company
Top IT services company
Top email marketing company
Top IT services company
Top digital marketing company
Top Marketing Automation Consultants
Verified Agency DesignRush

How Marketing Cloud Enhances your digital marketing strategy

Explore how Salesforce Marketing Cloud revolutionizes digital marketing by integrating your data into a single, actionable view.

 

This video highlights how the platform uses AI to provide real-time insights and opportunities, enabling you to craft personalized experiences that resonate with your audience.

Top 5 Benefits of Marketing Cloud

Transform your marketing strategy
with Salesforce

Advanced personalization

Create unique customer experiences using tools like Journey Builder and Email Studio. Achieve a 27% increase in customer lifetime value with tailored interactions.

Streamlined multi-channel campaigns

Simplify and enhance campaigns across email, SMS, and push notifications. Boost engagement by 31% with cohesive messaging and real-time updates.

Actionable data insights

Leverage comprehensive analytics to drive decision-making. Marketing Cloud’s insights help improve ROI by 28% and optimize campaign effectiveness.

Automated marketing efficiency

Save time with automation tools like Automation Studio. Automate repetitive tasks and enhance workflow efficiency for scalable marketing operations.

Enhanced collaboration

Integrate Marketing Cloud with Salesforce Sales and Service Clouds. Improve team alignment and reduce lead leakage, accelerating sales and support processes.

Salesforce Marketing Cloud roadmap

6 steps from setup to support

  1. Requirement gathering

    We work closely with your stakeholders to define requirements and create a configuration workbook to fully understand your needs and objectives.

  2. Design & specification

    Our team develops a detailed design plan based on your requirements and business needs to achieve optimal results.

  3. Implementation

    RA engineers deploy the solution according to best practices and keep you updated on progress.

  4. Testing & UAT

    Our QA team ensures system reliability through rigorous testing and user acceptance to validate if the solution meets your operational needs and expectations.

  5. Deployment

    We launch the solution, provide training, and ensure everything functions as intended.

  6. Support & enhancement

    Our specialists offer ongoing support and implement enhancements based on your feedback and needs.

Hear from Companies Like Yours

Maarten Westdorp

Maarten Westdorp

VP Marketing & Communications, E.ON One

Routine Automation helped us to go from a basic setup with products and pricebooks to a just released new solution called Revenue Cloud Advanced by Salesforce.

Stephanie Hellersberg

Stephanie Hellersberg

Digitalization Mgr CS, Energieversorgung Oberhausen AG

We had a very positive experience working with Routine Automation. The team delivered all agreed deliverables on time and without any defects. Throughout the project, they not only executed as expected but also provided valuable best-practice recommendations that clearly demonstrated their expertise.

Kelsey Aldrich

Kelsey Aldrich

Sr Project Manager, Penn Engineering & Manufacturing Corp.

They have excellent communication skills and are always well-organized.

 Sascha Weidinger

Sascha Weidinger

Head of Customer Service, Profil Verbindungstechnik

Routine Automation’s work exceeded the client’s expectations, and the solutions they delivered were truly useful for the client. The team’s great skills and expertise were remarkable, and they managed the engagement effectively. Moreover, they were responsive and completed every task on time.

Satu Portimojärvi

Satu Portimojärvi

Service Area Manager, Sales, CX and Marketing , Neova Group

Routine Automation has been working with us about a year now. Projects they have been doing are development of three Experience Cloud sites for our customers and small development on Sales and Service cloud.

Maarten Westdorp

Maarten Westdorp

VP Marketing & Communications, E.ON One

Routine Automation helped us to go from a basic setup with products and pricebooks to a just released new solution called Revenue Cloud Advanced by Salesforce.

Routine Automation's work provided the client with better insights into product usage and revenue generation. The team was flexible and responsive, communicating via Jira, Microsoft Teams, and online meetings. Their Salesforce expertise and quick ticket response were key elements of their work.

Stephanie Hellersberg

Stephanie Hellersberg

Digitalization Mgr CS, Energieversorgung Oberhausen AG

We had a very positive experience working with Routine Automation. The team delivered all agreed deliverables on time and without any defects. Throughout the project, they not only executed as expected but also provided valuable best-practice recommendations that clearly demonstrated their expertise.

Communication was seamless and highly professional at all times. We particularly appreciated the regular and timely updates, which ensured full transparency on progress and next steps. The development was implemented exactly as agreed, with a clear focus on quality and reliability.

Kelsey Aldrich

Kelsey Aldrich

Sr Project Manager, Penn Engineering & Manufacturing Corp.

They have excellent communication skills and are always well-organized.

Routine Automation provided e-commerce web development & design services for a fastening solutions company. The team was also responsible for implementing Agentforce Commerce for the client. Routine Automation's efforts resulted in a secure, scalable, & efficient online store for the client. The team provided timely items, adjusted to changing requirements, & understood the technical aspects of the project.

 Sascha Weidinger

Sascha Weidinger

Head of Customer Service, Profil Verbindungstechnik

Their development solutions were fantastic.

Routine Automation’s work exceeded the client’s expectations, and the solutions they delivered were truly useful for the client. The team’s great skills and expertise were remarkable, and they managed the engagement effectively. Moreover, they were responsive and completed every task on time.

The result of Routine Automation's work exceeded our expectations in every way. The 3 developers assigned to this project, as well as their team lead, showed great skills and expertise. All requirements were discussed constructively so that the best possible solution could always be found for each issue. This naturally contributed massively to the success of the project. The solutions provided by the development team for our tasks were immediately ready for use and immediately made the daily work of our own team easier. All this without any major training effort. The project manager responsible for the project did an outstanding job. The guidance through the sessions, the summaries of the sessions, the entire documentation and the controlling of the budget were always carried out correctly and completely. Overall, we were very satisfied with the result of the work and would not hesitate to recommend the team and to carry out further projects together with Routine Automation.

Satu Portimojärvi

Satu Portimojärvi

Service Area Manager, Sales, CX and Marketing , Neova Group

Fast and flexible with good quality

Routine Automation has been working with us about a year now. Projects they have been doing are development of three Experience Cloud sites for our customers and small development on Sales and Service cloud. We are not an easy customer, our business sometimes presents their development needs at the last minute, but Routine Automation can easily adjust when priorities change and they are flexible enough to quickly add more resources when needed.

Carla Martinho

Carla Martinho

Tribal Group

Driven by what was best for us, not what would bring them the most revenue

Really responsive. They were able to resolve an issue for us which had been looked at by more than one partner supplier and multiple people at Salesforce and Marketing Cloud which was ongoing for over 1 year. They really listened to what we needed and why our use case/business was different, to work out the best solution for us.

Ash Makwana

Ash Makwana

CEO & Founder, Trigerz.io

They're true consultants that listen to requirements and provide productive feedback.

While it's too early to report on results, Routine Automation was efficient in documenting their information. They communicated well, providing additional support throughout the project.

Gary Freeman

Gary Freeman

Project Delivery & Operations Director, Coacto

Great Partner - helped deliver a complex project

Straight forward and easy to work with, they have a team of highly skilled and competent professionals. Worked on a complex ERP and distribution project for us and delivered great results in a demanding time frame. Will definitely work with them again.

Ivan Gammel

Ivan Gammel

CTO | DR Smile

They should keep doing what they’re doing.

Thanks to Routine Automation's work, the client's ROI is great — they've saved the team more than $112,000 this year. Their excellent communication and adaptability to the client's processes have been key to the project's success. The client also praises their knowledgeable and skilled salesforce engineers.

Pavlo Voznenko

Pavlo Voznenko

CTO, InstaMotion Retail GmbH

The developer is the best we’ve had.

The developer is the best we’ve had.Routine Automation delivers high-quality work quickly. Their organized approach complemented their professional management style.

Routine Automation delivers high-quality work quickly. Their organized approach complemented their professional management style. Their flexibility is also noteworthy. Customers can expect a new extension of their team when working with Routine Automation.

Daniel Hynes

Daniel Hynes

Daniel Hynes, Sr. Managing Director, DTH Consulting Services

The project management was professional and followed the Agile methodology.

Thanks to Routine Automation, the client had a streamlined process for lead generation, client onboarding, project creation, and system integrations. The team followed the Agile methodology, delivered the project on time and within budget, and provided ongoing support and customization services.

Gary Freeman

Gary Freeman

Project Delivery Manager, Coacto

They were super helpful and responsive to requests and always keen to help and assist.

Routine Automation has adequately delivered the project to the client's expectations. The vendor ensures effective communication, daily calling and updating the client. The service provider's helpful attitude, responsiveness, and enthusiasm are hallmarks of their work.

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