Salesforce B2B Commerce Implementation

Build B2B buying workflows around your customer accounts, catalogs and commercial terms. Routine Automation helps scope Salesforce configuration, ERP handoffs, data migration and testing for the buyers and teams who will use the storefront.

Salesforce B2B Commerce Cloud

What is Salesforce B2B Commerce Cloud?

Salesforce B2B Commerce Cloud is a powerful e-commerce solution designed to help businesses sell smarter and scale faster. It helps companies create easy, self-service buying experiences, automate sales processes, and expand globally – all while integrating with existing systems for a connected and data-driven approach.

Key Benefits of Salesforce B2B Commerce Cloud:

  • 29% revenue growth driven by state-of-the-art tools.
  • Easy global expansion with multi-language, multi-currency, and compliance-ready capabilities.
  • 27% increase in sales rep productivity through AI-powered insights and self-service portals, leading to higher conversions.
  • Enhanced customer retention and satisfaction through personalized recommendations and efficient self-service portals.
  • Up to 25% reduction in operational costs with automation tools.

Salesforce B2B Commerce Cloud Features

Self-Service Portals

The solution provides easy-to-use self-service portals where businesses can allow their customers to easily place orders, check their status, and manage their accounts with chatbots or independently.

B2B Accounts and Segmentation

Deliver highly customized buying experiences with built-in account segmentation and entitlements. Assign personalized pricing, promotions based on buyer groups, negotiated contracts. Enable buyers to purchase on behalf of different locations or businesses, streamlining procurement across large organizations.

Intelligent Order Management

Simplify complex purchasing workflows with fast checkout, split shipments, and multiple payment options. Order orchestration reduces manual work, ensuring efficient fulfillment across digital and physical channels. A unified order management system synchronizes inventory, automates shipping preferences, and enhances cross-channel purchasing.

AI-Powered Merchandising & Promotions

Drive growth with dynamic promotions, personalized product recommendations, and AI-optimized search. With pre-built promotion types, businesses can create targeted offers that increase conversion rates and customer lifetime value. AI-driven insights simplify merchandising, ensuring the right products reach the right customers at the right time.

Agentforce Merchant – No-Code Store Management

Launch and manage a digital storefront with ease using pre-built templates and automation tools. Adjust inventory, pricing, and promotions in real time, all without coding. With guided setup, businesses can go live quickly, reducing time-to-market and enabling rapid adaptation to market demands. 

Unified Insights & Analytics

Gain a comprehensive view of your business with built-in reports and dashboards. Track top-performing products, monitor inventory levels, and identify at-risk customers before they churn. Advanced analytics provide actionable insights, helping businesses optimize operations and improve customer retention.

Agentforce Buyer – Streamlined B2B Purchasing

Deliver a consumer-grade experience for B2B buyers. enhances the B2B buying experience, helping your buyers find products, make purchases, and track orders via chat or within sales portals.

B2B Commerce Cloud We Offer

Consulting

We take the time to understand your business goals and challenges. We offer practical strategies to help you make the most of Salesforce B2B Commerce Cloud.
  • Analysis

We review the existing processes in your organization and identify opportunities to improve efficiency.

 

  • Strategy development

Our certified Salesforce consultants design an actionable plan for your business model and present it in any appropriate form.

 

  • Recommendations

We recommend the best automation solutions to simplify operations and improve the productivity of your teams.

See more

Routine Automation is Your Reliable Partner

At Routine Automation, our team of 27 certified Salesforce consultants is dedicated to delivering successful Salesforce product implementations. We are at your disposal for fast and secure implementation of Salesforce solutions to make the most of your e-commerce platform.

Our 4.9-star rating on Clutch and AppExchange reflects our commitment to exceeding client expectations and delivering exceptional results. We have 293 projects delivered in our portfolio with the utmost results.

Awards & Recognitions

We had received many awards in the past years,
one of them beeing the Clutch's Top 1000 Consulting Firms

Salesforce Partner
Top Salesforce company
Top CRM consulting company
Top IT services company
Top email marketing company
Top IT services company
Top digital marketing company
Top Marketing Automation Consultants
Verified Agency DesignRush

Salesforce Commerce Cloud Simplifies B2B Sales

Discover how Salesforce Commerce Cloud empowers businesses to create premium, content-rich shopping experiences. From drag-and-drop tools for merchandisers to intelligent order management and personalized B2B features, learn how to streamline your sales, enhance customer engagement, and drive efficiency with integrated, mobile-first solutions.

Top 5 Salesforce B2B Commerce Cloud Reasons to Use It

Get to Market Faster

Plan storefront delivery around the catalog, buyer access, negotiated pricing, payment options and connected systems required for launch. Templates may support the build, but project timing depends on those requirements and acceptance testing.

Make Smarter, Data-Driven Decisions

Knowing what your customers want is half the battle. With real-time analytics and over 30 built-in reports, you can track sales, monitor buying trends, and optimize inventory. AI-driven insights help refine pricing strategies, improve marketing campaigns, and boost conversions. 

Cut Costs & Increase Efficiency

Manual processes slow businesses down. Automate key operations like order management, inventory tracking, and self-service portals to reduce overhead costs and free up your team’s time. Features like bulk ordering, contract pricing, and approval workflows ensure a smooth, efficient buying process.

Deliver Personalized Buying Experiences

B2B buyers expect the same seamless experience as B2C customers. Customized catalogs, tailored promotions, and AI-powered recommendations ensure each buyer sees the right products at the right price. Fast, flexible checkout options – including split orders and personalized payment terms – make every transaction smooth.

Scale Globally with Confidence

Define the markets, languages, currencies and payment arrangements in scope, then review the required integrations and commercial terms. Security, privacy and availability commitments must be checked against the selected products and contracts.

steps

to implement Salesforce B2B Commerce Cloud

  1. Planning

    According to your requirements, we map out a clear implementation plan.

  2. Integrating

    Our experts configure the platform and integrate essential features like rapid reordering or product catalogs into your Salesforce CRM.

  3. Testing

    We thoroughly test the platform to ensure every feature works flawlessly.

  4. Launching

    With everything in place, we roll out your new B2B commerce Salesforce solution.

  5. Optimizing

    Our Salesforce consultants analyze performance, gather feedback, and implement improvements to adapt the system to your business.

  6. Support

    We offer continuous support, ensuring smooth operations and helping you maximize the solution's potential.

Hear from Companies Like Yours

Maarten Westdorp

Maarten Westdorp

VP Marketing & Communications, E.ON One

Routine Automation helped us to go from a basic setup with products and pricebooks to a just released new solution called Revenue Cloud Advanced by Salesforce.

Stephanie Hellersberg

Stephanie Hellersberg

Digitalization Mgr CS, Energieversorgung Oberhausen AG

We had a very positive experience working with Routine Automation. The team delivered all agreed deliverables on time and without any defects. Throughout the project, they not only executed as expected but also provided valuable best-practice recommendations that clearly demonstrated their expertise.

Kelsey Aldrich

Kelsey Aldrich

Sr Project Manager, Penn Engineering & Manufacturing Corp.

They have excellent communication skills and are always well-organized.

 Sascha Weidinger

Sascha Weidinger

Head of Customer Service, Profil Verbindungstechnik

Routine Automation’s work exceeded the client’s expectations, and the solutions they delivered were truly useful for the client. The team’s great skills and expertise were remarkable, and they managed the engagement effectively. Moreover, they were responsive and completed every task on time.

Satu Portimojärvi

Satu Portimojärvi

Service Area Manager, Sales, CX and Marketing , Neova Group

Routine Automation has been working with us about a year now. Projects they have been doing are development of three Experience Cloud sites for our customers and small development on Sales and Service cloud.

Maarten Westdorp

Maarten Westdorp

VP Marketing & Communications, E.ON One

Routine Automation helped us to go from a basic setup with products and pricebooks to a just released new solution called Revenue Cloud Advanced by Salesforce.

Routine Automation's work provided the client with better insights into product usage and revenue generation. The team was flexible and responsive, communicating via Jira, Microsoft Teams, and online meetings. Their Salesforce expertise and quick ticket response were key elements of their work.

Stephanie Hellersberg

Stephanie Hellersberg

Digitalization Mgr CS, Energieversorgung Oberhausen AG

We had a very positive experience working with Routine Automation. The team delivered all agreed deliverables on time and without any defects. Throughout the project, they not only executed as expected but also provided valuable best-practice recommendations that clearly demonstrated their expertise.

Communication was seamless and highly professional at all times. We particularly appreciated the regular and timely updates, which ensured full transparency on progress and next steps. The development was implemented exactly as agreed, with a clear focus on quality and reliability.

Kelsey Aldrich

Kelsey Aldrich

Sr Project Manager, Penn Engineering & Manufacturing Corp.

They have excellent communication skills and are always well-organized.

Routine Automation provided e-commerce web development & design services for a fastening solutions company. The team was also responsible for implementing Agentforce Commerce for the client. Routine Automation's efforts resulted in a secure, scalable, & efficient online store for the client. The team provided timely items, adjusted to changing requirements, & understood the technical aspects of the project.

 Sascha Weidinger

Sascha Weidinger

Head of Customer Service, Profil Verbindungstechnik

Their development solutions were fantastic.

Routine Automation’s work exceeded the client’s expectations, and the solutions they delivered were truly useful for the client. The team’s great skills and expertise were remarkable, and they managed the engagement effectively. Moreover, they were responsive and completed every task on time.

The result of Routine Automation's work exceeded our expectations in every way. The 3 developers assigned to this project, as well as their team lead, showed great skills and expertise. All requirements were discussed constructively so that the best possible solution could always be found for each issue. This naturally contributed massively to the success of the project. The solutions provided by the development team for our tasks were immediately ready for use and immediately made the daily work of our own team easier. All this without any major training effort. The project manager responsible for the project did an outstanding job. The guidance through the sessions, the summaries of the sessions, the entire documentation and the controlling of the budget were always carried out correctly and completely. Overall, we were very satisfied with the result of the work and would not hesitate to recommend the team and to carry out further projects together with Routine Automation.

Satu Portimojärvi

Satu Portimojärvi

Service Area Manager, Sales, CX and Marketing , Neova Group

Fast and flexible with good quality

Routine Automation has been working with us about a year now. Projects they have been doing are development of three Experience Cloud sites for our customers and small development on Sales and Service cloud. We are not an easy customer, our business sometimes presents their development needs at the last minute, but Routine Automation can easily adjust when priorities change and they are flexible enough to quickly add more resources when needed.

Carla Martinho

Carla Martinho

Tribal Group

Driven by what was best for us, not what would bring them the most revenue

Really responsive. They were able to resolve an issue for us which had been looked at by more than one partner supplier and multiple people at Salesforce and Marketing Cloud which was ongoing for over 1 year. They really listened to what we needed and why our use case/business was different, to work out the best solution for us.

Ash Makwana

Ash Makwana

CEO & Founder, Trigerz.io

They're true consultants that listen to requirements and provide productive feedback.

While it's too early to report on results, Routine Automation was efficient in documenting their information. They communicated well, providing additional support throughout the project.

Gary Freeman

Gary Freeman

Project Delivery & Operations Director, Coacto

Great Partner - helped deliver a complex project

Straight forward and easy to work with, they have a team of highly skilled and competent professionals. Worked on a complex ERP and distribution project for us and delivered great results in a demanding time frame. Will definitely work with them again.

Ivan Gammel

Ivan Gammel

CTO | DR Smile

They should keep doing what they’re doing.

Thanks to Routine Automation's work, the client's ROI is great — they've saved the team more than $112,000 this year. Their excellent communication and adaptability to the client's processes have been key to the project's success. The client also praises their knowledgeable and skilled salesforce engineers.

Pavlo Voznenko

Pavlo Voznenko

CTO, InstaMotion Retail GmbH

The developer is the best we’ve had.

The developer is the best we’ve had.Routine Automation delivers high-quality work quickly. Their organized approach complemented their professional management style.

Routine Automation delivers high-quality work quickly. Their organized approach complemented their professional management style. Their flexibility is also noteworthy. Customers can expect a new extension of their team when working with Routine Automation.

Daniel Hynes

Daniel Hynes

Daniel Hynes, Sr. Managing Director, DTH Consulting Services

The project management was professional and followed the Agile methodology.

Thanks to Routine Automation, the client had a streamlined process for lead generation, client onboarding, project creation, and system integrations. The team followed the Agile methodology, delivered the project on time and within budget, and provided ongoing support and customization services.

Gary Freeman

Gary Freeman

Project Delivery Manager, Coacto

They were super helpful and responsive to requests and always keen to help and assist.

Routine Automation has adequately delivered the project to the client's expectations. The vendor ensures effective communication, daily calling and updating the client. The service provider's helpful attitude, responsiveness, and enthusiasm are hallmarks of their work.

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