What Is Salesforce Data Cloud?
Salesforce Data Cloud, originally launched as Customer 360 Audiences in 2020 and rebranded in 2023, is a dynamic platform designed to unlock the full potential of your customer data. By harmonizing data from diverse sources, it provides actionable insights that empower sales, service, and marketing teams to deliver exceptional customer experiences.
By leveraging Salesforce Data Cloud, businesses can:
- Reduce time to lead by up to 98%, accelerating the sales process.
- Supercharge marketing campaigns with real-time, data-driven personalization.
- Access real-time updates for smarter decisions and improved customer interactions.
What Salesforce Data Cloud Can Do for Your Business
Integrate and harmonize data from CRM, social media, websites, and external systems into a single actionable customer profile, breaking down data silos for better collaboration.
Access up-to-the-minute data updates for smarter decision-making across sales, marketing, and service teams. Resolve customer issues faster and surface cross-sell or upsell opportunities with a unified, real-time view.
Reduce time to lead by up to 98%, enabling sales teams to quickly identify and prioritize high-value opportunities for faster conversions.
Leverage AI to deliver personalized experiences and forecast customer behavior at scale. Optimize campaigns and improve operations, while empowering agent-driven decision-making by Agentforce.
Connect and utilize structured and unstructured data with enterprise-grade security, ensuring compliance and data integrity using the Einstein Trust Layer.
Target the right audiences with precision, reduce wasted ad spend, and enhance campaign performance using first-party data and built-in insights.
Minimize reliance on external analytics tools by using built-in Calculated Insights (e.g., lifetime value) and segment performance optimization with customer and revenue data.
Implement Salesforce Data Cloud to unify your data and empower your teams with data-driven personalization!
Why Salesforce Data Cloud Implementation with RA is a Go-To Option
With over 250 successful projects and outstanding client feedback, Routine Automation is a trusted leader in Salesforce Data Cloud implementation. Our team holds more than 55 Salesforce certifications including Data Cloud Consultant, ensuring top-tier expertise and a deep understanding of your business needs. With a 4.9 engagement score, we’re proud to help our clients achieve their goals and drive real, measurable results through seamless, data-driven solutions. Let us guide you on your journey to success with Salesforce Data Cloud.
The Power of Data Cloud for Your Business
Watch this short video to discover how Salesforce Data Cloud helps businesses connect, harmonize, and maximize customer data. With AI-powered insights from Einstein and seamless automation, it personalizes every customer interaction. See how Data Cloud can transform your customer experiences today!
The Way RA Implements Data Cloud
Assessment
We gather business requirements and identify data assets to integrate and understand the specific needs of your organization.
Design
Our experts create a customized solution, optimizing the architecture and data model to meet your goals.
Implementation
RA engineers deploy Salesforce Data Cloud, integrating data from all sources and ensuring seamless functionality across sales, service, marketing, and other teams.
Testing
Our QA team conducts rigorous testing to ensure everything functions as expected. We collaborate during User Acceptance Testing (UAT) to confirm the solution meets your needs.
Deployment
We launch the solution, provide training, and ensure your team can fully leverage the platform's capabilities.
Support and Optimization
After deployment, we continue to monitor system performance and implement improvements based on your evolving business needs.
We gather business requirements and identify data assets to integrate and understand the specific needs of your organization.
Our experts create a customized solution, optimizing the architecture and data model to meet your goals.
RA engineers deploy Salesforce Data Cloud, integrating data from all sources and ensuring seamless functionality across sales, service, marketing, and other teams.
Our QA team conducts rigorous testing to ensure everything functions as expected. We collaborate during User Acceptance Testing (UAT) to confirm the solution meets your needs.
We launch the solution, provide training, and ensure your team can fully leverage the platform's capabilities.
After deployment, we continue to monitor system performance and implement improvements based on your evolving business needs.
Reviews
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FAQ
What is the difference between Salesforce CDP and the Data Cloud?
Salesforce Data Cloud and Salesforce CDP share similar objectives, such as unifying and activating customer data. However, Data Cloud goes beyond the traditional CDP by extending its capabilities across the entire Salesforce ecosystem, including sales, service, and marketing tools, to offer a unified “Customer 360” experience.
What is the purpose of Data Cloud?
Salesforce Data Cloud consolidates data from various sources into one unified platform, making it easier to process and analyze. It enhances marketing strategies by delivering more personalized and data-driven customer experiences.
Is Salesforce Data Cloud free, and what’s included in the offering?
- Salesforce Data Cloud is available at no additional cost for customers with Enterprise Edition or higher, starting from September 19th, 2023. It includes:
- 250,000 Data Services credits
- 1TB of data storage
- 1 Data Cloud admin and 100 internal identity users
- 1,000 Data Cloud PSL
For Unlimited Plus Edition customers, Salesforce Data Cloud includes 2.5 million Data Services credits. Additional licenses, such as Tableau Creator, are available separately.
