What is Salesforce CPQ?

CPQ (Configure, Price, Quote) is a powerful software solution within Salesforce Sales Cloud designed to streamline sales processes. It helps businesses efficiently configure products or services, set accurate prices, and generate quotes 33% faster. By implementing CPQ, businesses identify the right solutions based on customer needs and eliminate errors in opportunities, quotes, and contracts.

After implementing Salesforce CPQ, businesses achieve the following benefits: 

  • Reduction in manual tasks
  • Increase in sales productivity
  • 38% decrease in errors

Key reasons to choose Routine Automation:

  • Comprehensive solutions. We provide CPQ seamless integration with your existing CRM, enhancing the efficiency of your sales agents.
  • Tailored services. Our customized approach ensures the CPQ solution meets your specific business needs.
  • Dedicated support. We provide ongoing support and maintenance from our team of 60+ certified Salesforce specialists to keep your CPQ system running smoothly.
What is Salesforce CPQ?

What Does CPQ Stand for?

Configure

Quickly customize your service or product according to your clients’ needs. It contributes to faster deal closings.

Price

Automate the pricing process by applying predefined pricing rules, discounts, and special offers. It ensures accurate and consistent pricing, reducing the risk of errors and increasing customer trust.

Quote

Generate quotes quickly and accurately, incorporating all configured products and pricing information. It speeds up the sales cycle and enhances the customer experience.

Discover the Power of Salesforce CPQ

Watch this video to discover what CPQ (Configure, Price, Quote) is and why your business needs it in 2024.

Learn how CPQ can transform your sales processes by:

  • helping your reps close deals faster,
  • giving your company greater control and visibility,
  • enabling the launch of new revenue models.

Explore the benefits of CPQ and see how it can help your business thrive.

Our Salesforce CPQ Services

Consulting

Our team works closely with you to understand your unique requirements, streamline pricing and quoting processes, and ensure seamless integration that drives efficiency and boosts sales performance.

Process analysis

We assess your current pricing, configuration, and quoting processes to identify inefficiencies and opportunities for improvement.

Implementation recommendations

We provide strategic guidance for implementing Salesforce CPQ, helping you optimize your sales process, reduce errors, and improve proposal accuracy. Our CPQ consultants support you in setting up complex pricing rules, configuring discount schedules, integrating with your CRM, and automating approval workflows.

Integration strategy development

We develop a tailored strategy to integrate CPQ into your existing business processes, ensuring alignment with other systems for smoother workflows and enhanced collaboration.

Why RA is a Top Salesforce CPQ Implementation Partner

Routine Automation has successfully delivered 293 Salesforce solutions in the last 5 years. It makes us a trusted partner for Salesforce CPQ implementation. Our expertise in CPQ consulting services positions us as leaders in software implementation.

Awards & Recognitions

We had received many awards in the past years,
one of them beeing the Clutch's Top 1000 Consulting Firms

Salesforce Partner

Salesforce Partner

Top Salesforce company

Top Salesforce company

Top CRM consulting company

Top CRM consulting company

Top IT services company

Top IT services company

Top email marketing company

Top email marketing company

Top IT services company

Top IT services company

Top digital marketing company

Top digital marketing company

Top Marketing Automation Consultants

Top Marketing Automation Consultants

Benefits of Salesforce CPQ

Streamline your sales process

Faster quote generation

Generate accurate quotes quickly with automated pricing and product catalogs from your CRM. Cut manual calculations, speed up responses, and shorten the sales cycle by a third.

Improved pricing accuracy

Ensure consistent and precise pricing with predefined pricing rules, discount structures, and approval processes. It minimizes errors and helps maintain customer trust.

Increased sales productivity

Automating tasks with Salesforce CPQ lets your sales team focus on selling, boosting lead conversions by 17% and increasing the average deal size by 105%.

Enhanced customer experience

Provide customers with tailored product offerings and accurate quotes, enhancing their buying experience.

Easy-to-use sales tool for your team

Configure products, pricing, and discounts, and send proposals straight from the CRM using predefined templates for a professional presentation and enhanced customer experience.

Salesforce CPQ Implementation Process

Entrust it to RA’s experienced engineers

  1. Define goals

    We create a detailed plan with clear goals, identifying pain points and needs to ensure the CPQ solution meets your industry’s specific challenges.

  2. Data migration and configuration

    Migrate your pricing and quote data into Salesforce CPQ with mapping, extraction, import, and validation. Configure Salesforce CPQ to match the solution design.

  3. User acceptance testing

    Conduct thorough testing to ensure Salesforce CPQ meets all requirements. Fix issues and involve end-users for feedback before going live for smooth operation.

  4. Roll out

    Launch Salesforce CPQ to the production environment, ensuring a seamless transition.

  5. Optimization

    We refine the CPQ system. Adjust configurations, workflows, and integrations to support new revenue models and optimize performance.

  6. Ongoing support

    Our team guarantees continuous support and maintenance. We ensure your CPQ system runs smoothly, addressing any issues promptly and keeping it updated with the latest enhancements.

Hear from Companies Like Yours

Maarten Westdorp

Maarten Westdorp

VP Marketing & Communications, E.ON One

Routine Automation helped us to go from a basic setup with products and pricebooks to a just released new solution called Revenue Cloud Advanced by Salesforce.

Stephanie Hellersberg

Stephanie Hellersberg

Digitalization Mgr CS, Energieversorgung Oberhausen AG

We had a very positive experience working with Routine Automation. The team delivered all agreed deliverables on time and without any defects. Throughout the project, they not only executed as expected but also provided valuable best-practice recommendations that clearly demonstrated their expertise.

Kelsey Aldrich

Kelsey Aldrich

Sr Project Manager, Penn Engineering & Manufacturing Corp.

They have excellent communication skills and are always well-organized.

 Sascha Weidinger

Sascha Weidinger

Head of Customer Service, Profil Verbindungstechnik

Routine Automation’s work exceeded the client’s expectations, and the solutions they delivered were truly useful for the client. The team’s great skills and expertise were remarkable, and they managed the engagement effectively. Moreover, they were responsive and completed every task on time.

Satu Portimojärvi

Satu Portimojärvi

Service Area Manager, Sales, CX and Marketing , Neova Group

Routine Automation has been working with us about a year now. Projects they have been doing are development of three Experience Cloud sites for our customers and small development on Sales and Service cloud.

Maarten Westdorp

Maarten Westdorp

VP Marketing & Communications, E.ON One

Routine Automation helped us to go from a basic setup with products and pricebooks to a just released new solution called Revenue Cloud Advanced by Salesforce.

Routine Automation's work provided the client with better insights into product usage and revenue generation. The team was flexible and responsive, communicating via Jira, Microsoft Teams, and online meetings. Their Salesforce expertise and quick ticket response were key elements of their work.

Stephanie Hellersberg

Stephanie Hellersberg

Digitalization Mgr CS, Energieversorgung Oberhausen AG

We had a very positive experience working with Routine Automation. The team delivered all agreed deliverables on time and without any defects. Throughout the project, they not only executed as expected but also provided valuable best-practice recommendations that clearly demonstrated their expertise.

Communication was seamless and highly professional at all times. We particularly appreciated the regular and timely updates, which ensured full transparency on progress and next steps. The development was implemented exactly as agreed, with a clear focus on quality and reliability.

Kelsey Aldrich

Kelsey Aldrich

Sr Project Manager, Penn Engineering & Manufacturing Corp.

They have excellent communication skills and are always well-organized.

Routine Automation provided e-commerce web development & design services for a fastening solutions company. The team was also responsible for implementing Agentforce Commerce for the client. Routine Automation's efforts resulted in a secure, scalable, & efficient online store for the client. The team provided timely items, adjusted to changing requirements, & understood the technical aspects of the project.

 Sascha Weidinger

Sascha Weidinger

Head of Customer Service, Profil Verbindungstechnik

Their development solutions were fantastic.

The result of Routine Automation's work exceeded our expectations in every way. The 3 developers assigned to this project, as well as their team lead, showed great skills and expertise. All requirements were discussed constructively so that the best possible solution could always be found for each issue. This naturally contributed massively to the success of the project. The solutions provided by the development team for our tasks were immediately ready for use and immediately made the daily work of our own team easier. All this without any major training effort. The project manager responsible for the project did an outstanding job. The guidance through the sessions, the summaries of the sessions, the entire documentation and the controlling of the budget were always carried out correctly and completely. Overall, we were very satisfied with the result of the work and would not hesitate to recommend the team and to carry out further projects together with Routine Automation.

Satu Portimojärvi

Satu Portimojärvi

Service Area Manager, Sales, CX and Marketing , Neova Group

Fast and flexible with good quality

Routine Automation has been working with us about a year now. Projects they have been doing are development of three Experience Cloud sites for our customers and small development on Sales and Service cloud. We are not an easy customer, our business sometimes presents their development needs at the last minute, but Routine Automation can easily adjust when priorities change and they are flexible enough to quickly add more resources when needed.

Carla Martinho

Carla Martinho

Tribal Group

Driven by what was best for us, not what would bring them the most revenue

Really responsive. They were able to resolve an issue for us which had been looked at by more than one partner supplier and multiple people at Salesforce and Marketing Cloud which was ongoing for over 1 year. They really listened to what we needed and why our use case/business was different, to work out the best solution for us.

Ash Makwana

Ash Makwana

CEO & Founder, Trigerz.io

They're true consultants that listen to requirements and provide productive feedback.

While it's too early to report on results, Routine Automation was efficient in documenting their information. They communicated well, providing additional support throughout the project.

Gary Freeman

Gary Freeman

Project Delivery & Operations Director, Coacto

Great Partner - helped deliver a complex project

Straight forward and easy to work with, they have a team of highly skilled and competent professionals. Worked on a complex ERP and distribution project for us and delivered great results in a demanding time frame. Will definitely work with them again.

Ivan Gammel

Ivan Gammel

CTO | DR Smile

They should keep doing what they’re doing.

Thanks to Routine Automation's work, the client's ROI is great — they've saved the team more than $112,000 this year. Their excellent communication and adaptability to the client's processes have been key to the project's success. The client also praises their knowledgeable and skilled salesforce engineers.

Pavlo Voznenko

Pavlo Voznenko

CTO, InstaMotion Retail GmbH

The developer is the best we’ve had.

Routine Automation delivers high-quality work quickly. Their organized approach complemented their professional management style. Their flexibility is also noteworthy. Customers can expect a new extension of their team when working with Routine Automation.

Daniel Hynes

Daniel Hynes

Daniel Hynes, Sr. Managing Director, DTH Consulting Services

The project management was professional and followed the Agile methodology.

Thanks to Routine Automation, the client had a streamlined process for lead generation, client onboarding, project creation, and system integrations. The team followed the Agile methodology, delivered the project on time and within budget, and provided ongoing support and customization services.

Gary Freeman

Gary Freeman

Project Delivery Manager, Coacto

They were super helpful and responsive to requests and always keen to help and assist.

Routine Automation has adequately delivered the project to the client's expectations. The vendor ensures effective communication, daily calling and updating the client. The service provider's helpful attitude, responsiveness, and enthusiasm are hallmarks of their work.

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