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10 Best Salesforce Marketing Plugins
9 min
Updated: 13.03.2025
1. Pardot: Marketing Automation
Pardot (now known as Marketing Cloud Account Engagement) is a top choice for marketers, offering a comprehensive range of features to streamline and automate marketing tasks. We particularly recommend it for clients struggling with personalized campaigns and time-consuming lead nurturing processes.
The results speak for themselves!
For a global IT provider in Germany, we integrated Pardot with Facebook and LinkedIn to automate social media posts and track performance via Google Analytics. It helped them make smarter, data-driven decisions while reducing time spent on campaign analysis.
Looking for more benefits?
2. Marketo: Sales and Marketing Sync
Marketo is a versatile marketing platform driven by AI, and our clients appreciate its simplicity in campaign planning, with the added advantage of easily tracking results.
What else makes Marketo stand out?
3. Mercury SMS: Powerful Notifications
Looking to personalize communication with prospects without wasting time? Mercury SMS is one of our top recommended marketing plugins. It allows you to create SMS templates and send them automatically from Salesforce – whether for individual conversations or bulk messaging. Mercury SMS is ideal for businesses of any size or industry that need effective customer communication.
Why does the Routine Automation team recommend Mercury SMS?
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4. ActiveCampaign: Email and Marketing Automation
ActiveCampaign is one of the top Salesforce marketing plugins for managing campaigns and email marketing. Our clients love how it helps turn leads into repeat customers by sending personalized emails, texts, and more through the most relevant channels. Additionally, ActiveCampaign streamlines workflows, helping users save an average of 20 hours per week through automation.
What you can do with Salesforce and ActiveCampaign:
5. Marketing Cloud Advertising: Cross-Channel Integration
Marketing Cloud Advertising is a game changer for businesses looking to engage and promote their offerings effectively. Our clients love how it integrates campaigns across social media, mobile, and customer service, taking their email marketing to the next level with targeted ads that deliver impressive results.
Why you’ll love Marketing Cloud Advertising:
6. ValueText: Multi-Channel Reach
ValueText is an incredibly versatile Salesforce marketing plugin that caters to various industries, from healthcare to real estate. It’s perfect for businesses that rely heavily on text communication through SMS, Telegram, and WhatsApp. With ValueText, you can effortlessly engage your audience across multiple channels right from your Salesforce platform, enhancing your communication strategy.
Key features of ValueText include:
7. CloudAmp: Handy Dashboards
For businesses seeking clear, actionable insights from their sales and marketing data, CloudAmp is the go-to Salesforce plugin. With its three simple, easy-to-understand dashboards, CloudAmp helps users visualize performance metrics, allowing them to optimize campaigns and close more deals by tracking keyword and campaign data directly in Salesforce.
Why our clients choose CloudAmp:
8. Marketing Cloud: Comprehensive Solution
Many of our clients struggle with ineffective marketing campaigns, which isn’t surprising when 54% of customers report frustration from receiving ads for items they’ve already purchased. This often leads to poor campaign outcomes. With Salesforce’s cutting-edge solution, Marketing Cloud with Agentforce, we help clients deploy smarter campaigns across the entire customer lifecycle, boosting their ROI by up to 30%.
Marketing Cloud also provides:
9. DemandTools: Data Handling
When our clients need an efficient tool for managing Salesforce data quality, we recommend DemandTools. It streamlines the process of maintaining clean and accurate records, reducing data tasks by up to 80% and boosting team efficiency. Impressive, right?
With DemandTools, you also can:
10. CalendarAnything: Simple Scheduling
If our clients need a powerful scheduling solution integrated with Salesforce, we recommend CalendarAnything. This tool simplifies scheduling and decision-making by allowing users to embed dynamic calendars, manage appointments, and visualize data in real-time. It’s mobile-ready and adaptable across industries, making it a versatile option for all types.
With CalendarAnything, you can:
Elevate Your Marketing with Expert Salesforce Integration
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Our team at Routine Automation ensures you get the most out of your tools and platform. Whether it’s integrating a powerful Salesforce plugin or finding the perfect solution for your business, we’re here to assist.
With our expert approach, we deliver tailored Salesforce solutions that drive quality leads and maximize results in your niche. Let our skilled specialists help you streamline marketing processes, automate key tasks, and boost your team’s performance.
