Companies that Use Salesforce CRM

10 min 21.02.2024 Updated: 16.07.2024

As the world’s #1 customer relationship management (CRM) platform, Salesforce powers over 150,000 companies globally. But which major corporations specifically utilize Salesforce to drive their business growth? Let’s analyze some prominent brands across industries leveraging this leading CRM. 

How Many Companies Use Salesforce?

With over 150,000 companies globally leveraging its platform, Salesforce has become the undisputed leader in the customer relationship management (CRM) space. But what does its widespread customer base encompass? 

Astro holding a box with a blue cape, representing Salesforce CRM used by companies like Amazon.

Salesforce boasts an extensive group of clients spanning startups, small businesses, mid-sized companies, and Fortune 500 conglomerates.

The sales, marketing, and service teams of these organizations rely on Salesforce capabilities for managing interactions across the entire customer lifecycle. 

In the US alone, 80% of Fortune 500 corporations such as Amazon, Apple, and Coca-Cola depend on Salesforce for optimizing their customer relationships. The trend of large enterprises adopting Salesforce underscores its enterprise-grade security, scalability, and reliability to support complex business processes. 

Considering company size, 49% of Salesforce customers are small businesses with less than 50 employees. A major portion of this segment is comprised of startups and companies with under $10 million in annual revenues looking to scale operations

Additionally, 40% of clients represent mid-sized companies ranging between $10 million to $1 billion in revenues and over 50 to 1000 employees. The remaining 11% are large corporations with over $1 billion in annual turnover and employee strength exceeding 1000. 

Across different industries globally, the highest customer concentration stems from professional services, including sectors like management consulting, law firms, marketing agencies, and accounting and tax advisory. Industries like financial services, manufacturing, retail, and healthcare also showcase high Salesforce adoption. 

Geography-wise, nearly 62% of Salesforce clients hail from the United States, specifically prominent states like California, Texas, New York, Illinois, and Washington. Intuitively, being headquartered in San Francisco, Salesforce witnessed the earliest traction in its home market. 

A Pitbull singer in a suit and sunglasses confidently says "Mr. Worldwide" in front of a backdrop that reads "Worldwide Companies that Use Salesforce CRM."

Outside of the US, the United Kingdom, France, Germany, the Netherlands, and Australia represent other major geographies where Salesforce has achieved significant penetration so far. 

With continuous enhancement of its vertical solutions tailored for financial services, healthcare, education, and manufacturing sectors globally, Salesforce is poised for greater reach across diverse industry verticals

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Salesforce Customers by Country

Considering geography, here are some key markets using Salesforce: 

Pie chart showing global distribution of Salesforce CRM software users among worldwide companies.

USA: Being the homeland of Salesforce, over 60% of its customers are concentrated in the USA across startups, SMBs, and Fortune 500 corporations like Amazon, Toyota, Coca-Cola, etc. States like California, Texas, New York, and Florida have the highest penetration. 
UK: Major British brands like HSBC, Virgin Atlantic, BBC, Canary Wharf, and more have successfully integrated Salesforce to transform their customer experiences. Salesforce UK ensures market-specific features. 

Canada: Fast-growing companies like Shopify, Scotiabank, Maple Leaf Sports, and others extensively use Salesforce to power sales, marketing, and customer service. Salesforce Canada facilitates solution customizations for regional needs. 

Australia: Leading Australian firms across banking, telecom, mining, retail, and technology sectors are rapidly adopting Salesforce for CRM and marketing automation. Salesforce Sydney looks after APAC/ANZ customizations. 

India: High-growth Indian majors like HDFC Bank, Infosys, MakeMyTrip, and multiple unicorns rely on Salesforce to stay ahead. Salesforce India enables local innovations on product suite. 

Salesforce significantly boosted client conversion rates by an impressive 44%, showcasing its effectiveness in optimizing sales processes and enhancing overall organizational productivity and win rates. With the United States leading as the primary consumer of Sales CRM software, closely followed by the United Kingdom, Salesforce’s global impact is evident, emphasizing its ability to address diverse business challenges across different regions

Case studies of the Salesforce development company.
Look how Salesforce can streamline Charge Point Sales for one of Europe’s largest operators of energy networks 
Streamlining Charge Point Sales with Salesforce

Salesforce CRM in Different Industries

Owing to its flexibility, Salesforce pervades diverse verticals: 

🏭 Manufacturing & Automotive

Industrial manufacturers like Schneider Electric and automakers including Ford and Toyota rely on Salesforce IoT capabilities to improve supply chain visibility, product quality management, and predictive maintenance.

🛍️ Retail

Major retailers including H&M, Kohl’s, and Best Buy, utilize Salesforce capabilities for customer profiling, inventory optimization, and omnichannel commerce. By integrating their systems with Salesforce, retailers can provide personalized recommendations and unified shopping experiences across stores and websites. 

Case studies of the Salesforce development company.
Look how U.S. retailer used Salesforce Einstein’s AI analytics to revamp sales forecasting, resulting in 30% better accuracy.  
Revolutionizing Sales Forecasting with Data-Driven AI Analytics on Salesforce Einstein 

🏦 Banking & Financial services

Top banks like Citi, HSBC, and JP Morgan Chase bank on Salesforce to power their digital transformation. Salesforce enables them to launch innovative products faster, ensure regulatory compliance, and deliver next-gen banking to customers. 

🏥 Healthcare

Healthcare providers such as Humana, Anthem, and McKesson leverage Salesforce Health Cloud for better patient engagement programs, care coordination, and data interoperability across clinical, claims, and financial systems. 
🎓 Education

Institutes like Syracuse University, UC Berkeley, and Northwestern University employ Salesforce to enhance student recruitment, admissions management, alumni relations, and fundraising campaigns. 
🎬 Media & Entertainment

Leading broadcasters, including BBC, FOX, and NBCUniversal, harness Salesforce Audience Studio to build detailed viewer profiles and deliver personalized movie and show recommendations across channels. 

The Future of Salesforce and Industry Trends in 2024
Stay ahead of Salesforce trends across each industry! 
The Future of Salesforce and Industry Trends in 2024 

Usage of Salesforce CRM by Large Corporations

Let’s view some flagship global companies using Salesforce: 

Coca-Cola logo


Uses Salesforce CPQ and Tableau for improved demand forecasting and inventory optimization in its complex bottling and distribution ecosystem. 

Amazon Web Services 

Deploys Salesforce Service Cloud to enhance customer support and enable collaboration between account managers and technical engineers. 

Amazon Web Services logo.
Unilever logo


Leverages Salesforce Marketing Cloud for launching targeted digital campaigns for its consumer goods brands and measuring marketing return on investment (ROI). 


Streamlines dealer relationship management and integrated car sales management via Salesforce Service Cloud

Toyota logo
T-Mobile logo


Provides seamless omnichannel customer experiences across retail stores and call centers using Salesforce Service Cloud

As you can see, leading companies in different industries are achieving customer success with the power of Salesforce. With a wealth of experience spanning diverse industries and global regions, our team is well-versed in crafting tailored Salesforce solutions for businesses worldwide. Trust us to deliver an implementation that aligns seamlessly with your unique business needs. 

Reasons for Salesforce’s Market Dominance

A bar chart displaying the market share of leading competitors (Salesforce, SAP, Microsoft, Oracle, Adobe) in the CRM industry.

What explains Salesforce’s reign as the top CRM platform despite competition from Microsoft, Oracle, SAP, and more? 

Cloud-first solution 
As a cloud-native SaaS platform, Salesforce offers easier deployment, mobile access from anywhere, and rapid innovation through quarterly updates across its product portfolio. 

Ecosystem of apps & consultants 
The AppExchange marketplace offers over 700 apps for extending Salesforce functionalities. Their global partner network of consultancies provides domain expertise for custom implementations

Flexible pricing 
Salesforce provides flexible pricing options based on the number of users and specific products that companies want to purchase on monthly/annual contracts. 

Trusted by industry leaders 
Vast global companies as clients serve as testimonials to Salesforce’s reliability and enterprise-grade security. For risk-averse CIOs, Salesforce’s prominence brings a stamp of approval. 

Future-proof innovation 
Salesforce’s focus on enhancing AI capabilities across its offerings ensures customers remain ahead of digital transformation curves without having to constantly switch CRM platforms. 


Salesforce’s position as the #1 CRM platform is unmistakable based on 150,000+ clients leveraging it across sectors and geographies. While sales, marketing, and service teams constitute the predominant users, modern digitally-driven organizations consider customer data management vital enterprise-wide. As Salesforce expands its vertical solutions and Einstein AI prowess, its dominance in the CRM space will continue proliferating. Businesses aiming for customer-centric operations must evaluate Salesforce to enable this transformation via a unified view of customer interactions
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