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Salesforce Editions Comparison: How to Choose the Right One
10 min
Updated: 13.03.2025
Implementing a customer relationship management (CRM) platform can redefine your business operations, and Salesforce stands as the industry leader. Trusted by over 150,000 businesses worldwide, Salesforce offers unmatched scalability, AI-driven tools, and secure cloud-based solutions that cater to organizations of all sizes, from startups to global enterprises.
Each Salesforce edition is designed to address unique business needs based on size, budget, and functionality of your business. Choosing the wrong edition can lead to overspending or missing critical features.
At Routine Automation, we specialize in helping businesses navigate these choices. This guide compares Salesforce editions by features, pricing, and use cases.
Brief Introduction to Salesforce Editions
Salesforce comes with consistent pricing for editions with the same name across different clouds, such as Sales Cloud, Service Cloud, Marketing Cloud, or Commerce Cloud. However, the features available in each edition vary significantly depending on the cloud you choose.
Let’s have a look at the prices for these clouds briefly.
Sales Cloud & Service Cloud:
But the edition’s features vary for different clouds.
Marketing Cloud:
Commerce Cloud:
Additional Tools and Features
Salesforce also provides opportunities to enhance its functionality with add-ons. For example, Slack integration starts at $7.25 per user/month. We’ll help you explore Salesforce pricing for additional tools and features, ensuring you get the exact resources needed to optimize your performance.
Choosing the Right Edition
While Starter Suite and Pro Suite cater to growing businesses, larger enterprises benefit from the advanced capabilities of Enterprise, Unlimited, and Einstein 1. To find the perfect fit, our certified Salesforce consultants help evaluate your company’s size, budget, and specific requirements.
However, you still need to look closely at each edition’s distinct features and limitations when selecting one. Let’s dive into what each edition offers.
Salesforce Sales Cloud Editions
Cost: starts from $25
Salesforce offers multiple Sales Cloud editions to suit businesses of all sizes and requirements. Each edition builds upon the previous one, offering more advanced tools and capabilities to support growing sales needs. Here’s a breakdown of the key features, costs, and use cases for each edition.
Starter Suite
Cost: $25/user/month (billed monthly or annually)
Best for: Small businesses and teams starting their CRM journey on a budget.
Overview: The Starter Suite is an easy-to-use CRM solution for small businesses, combining essential sales, marketing, service, and commerce tools in one place. It simplifies lead management, email productivity, and reporting, making it a great option for businesses migrating from spreadsheets or basic systems.
Pro Suite
Cost: $100/user/month (billed annually)
Best for: Growing businesses that need flexible, automated customer service tools.
Overview: We recommend the Pro Suite for businesses ready to scale. This edition offers enhanced customization, forecasting tools, and team collaboration features. It supports more robust automation and reporting while introducing tools like Salesforce Meetings and offline mobile functionality for on-the-go productivity.
Enterprise
Cost: $165/user/month (billed annually)
Best for: Mid-sized to large businesses with complex workflows and data needs.
Overview: With the Enterprise Edition you get access to advanced tools for managing sales pipelines, territories, and forecasts. With conversation intelligence and data harmonization capabilities, it’s perfect for businesses that need detailed analytics and customized sales strategies.
Unlimited
Cost: $330/user/month (billed annually)
Best for: Large enterprises needing advanced automation and developer support.
Overview: Unlimited Edition provides comprehensive CRM functionality with intelligent automation and AI-powered insights. It includes premier support and customization options, ensuring that even the most complex sales needs are met.
Einstein 1 Sales
Cost: $500/user/month (billed annually)
Best for: Enterprises seeking the most advanced sales technology available.
Overview: Einstein 1 Sales is Salesforce’s most robust offering, combining AI, data unification, and collaboration tools to maximize sales efficiency. With features like Slack Sales Elevate and Revenue Intelligence, this edition is designed to drive top-tier sales performance and team collaboration.
Salesforce Service Cloud Editions
Salesforce Service Cloud Editions offers a comprehensive range of tools to enhance customer service and support across businesses of all sizes. Each edition builds upon the last, adding advanced features and AI-driven solutions to meet growing service needs. Let’s have a look at each edition, its features, costs, and ideal use cases.
Starter Suite
Cost: $25/user/month (billed monthly or annually)
Best for: Small businesses and startups seeking essential customer service tools.
Overview: The Starter Suite provides an entry-level solution for managing customer service with core features like case and knowledge management. It’s ideal for teams just starting with CRM tools and looking for an affordable way to streamline customer support processes.
Pro Suite
Cost: $100/user/month (billed annually)
Best for: Growing businesses that need flexible, automated customer service tools.
Overview: The Pro Suite enhances customer service with automation and routing features to improve response times. It’s suitable for medium-sized businesses requiring more customization, workflow management, and access to AppExchange integrations.
Enterprise
Cost: $165/user/month (billed annually)
Best for: Medium to large enterprises requiring robust automation, AI, and advanced case management.
Overview: The Enterprise Edition offers AI-driven service insights, advanced case routing, and knowledge tools to improve customer satisfaction. It’s designed for businesses managing complex support processes and high volumes of customer interactions.
Unlimited
Cost: $330/user/month (billed annually)
Best for: Large enterprises needing full-service support and advanced AI-driven automation.
Overview: The Unlimited Edition provides unparalleled service capabilities with AI-powered automation, real-time case management, and developer support. It’s an excellent choice for businesses that demand a fully comprehensive and scalable customer service solution.
Einstein 1 Service
Cost: $500/user/month (billed annually)
Best for: Enterprises seeking cutting-edge AI and data-driven customer service solutions.
Overview: Einstein 1 Service represents the pinnacle of Salesforce’s Service Cloud offerings, combining generative AI, unified data, and collaboration tools like Slack to deliver unmatched customer service. It’s ideal for enterprises looking to revolutionize their service operations with AI-driven insights and advanced automation.
Salesforce Marketing Cloud Editions
Salesforce Marketing Cloud Editions provide smart solutions for businesses looking to enhance their marketing strategies. These editions range from basic email marketing tools to advanced AI-driven personalization and help businesses connect with customers across multiple channels. Now you are to explore each edition to choose the right one for your needs.
Starter Suite
Cost: $25/user/month (billed monthly or annually)
Overview: We believe the Starter Suite is ideal for businesses seeking a simple and affordable way to manage email marketing campaigns. With tools for creating and optimizing email content and tracking performance, it’s a practical starting point for building customer engagement.
Best for: Small businesses starting with email marketing and campaign management.
Pro Suite
Cost: $100/user/month (sbilled annually)
Overview: The Pro Suite expands on the Starter Suite with enhanced customization and integration capabilities. We recommend it for businesses looking to scale their marketing efforts while maintaining control over automation and campaign tracking.
Best for: Medium-sized businesses requiring more flexibility and automation in their marketing efforts.
Marketing Cloud Growth Edition
Cost: $1,500/org/month (billed annually)
Overview: The Growth Edition introduces advanced marketing automation and multi-channel capabilities. It’s designed for companies seeking to deliver personalized campaigns at scale, backed by data-driven insights and streamlined workflows.
Best for: Growing businesses aiming to connect with customers through multi-channel campaigns and personalized experiences.
Marketing Cloud Advanced Edition
Cost: $3,250/org/month (billed annually)
Overview: The Advanced Edition provides sophisticated tools for predicting customer behavior and optimizing engagement strategies. With features like path experimentation and unified messaging, it’s perfect for enterprises seeking to maximize marketing ROI with AI-powered insights.
Best for: Enterprises requiring cutting-edge marketing technology for large-scale, AI-driven campaigns.
Salesforce Add-Ons and Customization
Salesforce Marketing Cloud Editions also offer a range of add-ons to further enhance marketing capabilities:
Salesforce Commerce Cloud Editions
Salesforce Commerce Cloud Editions provide businesses with scalable, feature-rich solutions for managing and growing e-commerce operations. From simple setups to advanced platforms powered by AI and data, these editions are designed to meet the needs of businesses at any stage. Here’s a detailed look at the available editions.
Starter Suite
Cost: $25/user/month (billed monthly or annually)
Overview: The Starter Suite is a budget-friendly option for businesses seeking an easy-to-use solution to get started with e-commerce. Its simplified tools make it perfect for building and managing basic storefronts while integrating customer service and marketing. Besides, this edition allows for monthly payment.
Best for: Small businesses launching their first e-commerce platform.
Pro Suite
Cost: $100/user/month (billed annually)
Overview: The Pro Suite builds upon the Starter Suite by introducing tools for real-time engagement and advanced customization, making it ideal for businesses looking to scale their e-commerce while streamlining operations.
Best for: Growing businesses needing more flexibility and advanced automation for their e-commerce operations.
Commerce Cloud Pay-As-You-Go
Cost: 1% of gross merchandise value (billed monthly)
Overview: This edition offers a no-commitment approach, allowing businesses to pay based on the sales they generate. With basic order management and payment tools, it’s ideal for companies testing new markets or launching pilot e-commerce projects.
Best for: Businesses looking for flexibility and low upfront costs while scaling at their own pace.
Commerce Cloud Growth
Cost: 1% of gross merchandise value (billed annually)
Overview: The Growth Edition is designed for scaling businesses that require robust analytics and segmentation capabilities to optimize their e-commerce strategies. It balances affordability with advanced features for driving growth.
Best for: Businesses aiming to grow their e-commerce operations with data-driven insights and streamlined automation.
Commerce Cloud Advanced
Cost: 2% of gross merchandise value (billed annually)
Overview: The Advanced Edition offers a powerful solution for enterprises seeking to deliver personalized customer experiences at scale. With advanced order management and automation, it’s perfect for managing large, complex operations.
Best for: Enterprises needing a comprehensive e-commerce platform with advanced data and AI-driven capabilities.
Commerce Cloud B2C Premium
Cost: Contact Salesforce for pricing (billed annually)
Overview: B2C Premium provides the most extensive set of features for businesses managing large-scale, global e-commerce operations. With unlimited storefronts and advanced AI-driven personalization, it empowers enterprises to deliver exceptional customer experiences.
Best for: Large enterprises requiring a complete e-commerce platform connected seamlessly with enterprise systems.
Conclusion
As a trusted Salesforce partner, we’re here to guide you in selecting the most suitable edition for your business. The RA team will provide expert advice, ensuring you get the right tools to maximize your growth, streamline your operations, and achieve your objectives.
Contact us and we assess your business needs based on the following criteria:
We go beyond just recommending a Salesforce edition. We can also discuss pricing for custom solutions and editions, including those not publicly listed. Our team ensures you have clarity on the total cost and added value. Additionally, we assist with implementation, training, and ongoing support to make the transition seamless.
Reach out to us today to explore how we can help you unlock the full potential of Salesforce and set your business on a path to success. Let us help you make an informed choice that drives results!
