Salesforce Editions Comparison: How to Choose the Right One

Marketing Cloud: 

Starter Suite: $25/user/month 

Growth Edition: $1,500/org/month 

Advanced Edition: $3,250/org/month 

Commerce Cloud: 

Starter Suite: $25/user/month 

Pro Suite: $100/user/month 

Pay-As-You-Go: 1% gross merchandise value

Cost: $25/user/month (billed monthly or annually) 

Best for: Small businesses and teams starting their CRM journey on a budget. 

Overview: The Starter Suite is an easy-to-use CRM solution for small businesses, combining essential sales, marketing, service, and commerce tools in one place. It simplifies lead management, email productivity, and reporting, making it a great option for businesses migrating from spreadsheets or basic systems. 

Key features: 

Lead, Account, Contact, and Opportunity Management 

Einstein Activity Capture 

Lead Assignment and Routing 

Web-to-Lead Capture 

Email Integration (Gmail/Outlook) and Productivity Tools 

Mass Email and Email Templates 

Customizable Sales Process and Reports 

Salesforce Mobile App 

Case Management and File Sharing 

Basic Roles, Permissions, and Page Layouts 

Cost: $100/user/month (billed annually) 

Best for: Growing businesses that need flexible, automated customer service tools. 

Overview: We recommend the Pro Suite for businesses ready to scale. This edition offers enhanced customization, forecasting tools, and team collaboration features. It supports more robust automation and reporting while introducing tools like Salesforce Meetings and offline mobile functionality for on-the-go productivity. 

Key features: 
Includes all Starter Suite features, plus: 

Sales Quoting and Forecasting 

Campaign Influence (up to 3 campaigns per opportunity) 

Salesforce Meetings and Sales Console Apps 

Chatter for Team Collaboration 

Offline Mobile Functionality 

Enhanced Data Storage and File Storage 

Web Services API (optional for $25/user/month) 

Cost: $165/user/month (billed annually) 

Best for: Mid-sized to large businesses with complex workflows and data needs. 

Overview: With the Enterprise Edition you get access to advanced tools for managing sales pipelines, territories, and forecasts. With conversation intelligence and data harmonization capabilities, it’s perfect for businesses that need detailed analytics and customized sales strategies. 

Key features: 
Includes all Pro Suite features, plus: 

Advanced Pipeline Management and Deal Insights 

Opportunity Scoring and Einstein Predictive Forecasting (optional) 

Campaign Influence (up to 5 campaigns per opportunity) 

Sales Territories and Opportunity Splits 

Embedded Forecast Charts and Advanced Reporting Features 

Pipeline Inspection and Waterfall Charts 

Approval Processes and Custom Sales Programs (available for purchase) 

Cost: $330/user/month (billed annually) 

Best for: Large enterprises needing advanced automation and developer support. 

Overview: Unlimited Edition provides comprehensive CRM functionality with intelligent automation and AI-powered insights. It includes premier support and customization options, ensuring that even the most complex sales needs are met. 

Key features: 
Includes all Enterprise features, plus: 

Predictive AI with Einstein Relationship Insights 

Full Sales Engagement Tools 

Premier Success Plan and Full Sandbox Access 

Buyer Assistant and Advanced Conversation Intelligence 

Cost: $500/user/month (billed annually) 

Best for: Enterprises seeking the most advanced sales technology available. 

Overview: Einstein 1 Sales is Salesforce’s most robust offering, combining AI, data unification, and collaboration tools to maximize sales efficiency. With features like Slack Sales Elevate and Revenue Intelligence, this edition is designed to drive top-tier sales performance and team collaboration. 

Key features: 
Includes all Unlimited features, plus: 

Unified Data with Data Cloud 

Generative AI for Sales Teams 

Sales Planning, Programs, and Team Collaboration (with Slack integration) 

Revenue Intelligence and Performance Management 

Cost: $25/user/month (billed monthly or annually) 

Best for: Small businesses and startups seeking essential customer service tools.

Overview: The Starter Suite provides an entry-level solution for managing customer service with core features like case and knowledge management. It’s ideal for teams just starting with CRM tools and looking for an affordable way to streamline customer support processes. 

Key features: 

Case and Knowledge Management 

Case Auto-Assignment 

Web and Email Case Capture 

Case Email Auto-Response 

Lead-Contact Account Management 

Salesforce Mobile App 

Customizable Reports and Dashboards 

Task Management and Activity Feed 

Email Integration (Gmail/Outlook) 

Marketing Campaign Templates and Audience Segmentation 

Cost: $100/user/month (billed annually) 

Best for: Growing businesses that need flexible, automated customer service tools. 

Overview: The Pro Suite enhances customer service with automation and routing features to improve response times. It’s suitable for medium-sized businesses requiring more customization, workflow management, and access to AppExchange integrations. 

Key features:
Includes all Starter Suite features, plus: 

Omni-Channel Routing and Supervisor Tools 

Service Contracts and Entitlements 

Case Escalation Rules and Queues 

Incident Management 

Advanced Case Milestone Tracking 

AppExchange App Integration 

Lightning App and Flow Builder (5 flows per org) 

Offline Access and Web Services API (optional for $25/user/month) 

Cost: $165/user/month (billed annually) 

Best for: Medium to large enterprises requiring robust automation, AI, and advanced case management.

Overview: The Enterprise Edition offers AI-driven service insights, advanced case routing, and knowledge tools to improve customer satisfaction. It’s designed for businesses managing complex support processes and high volumes of customer interactions. 

Key features: 
Includes all Pro Suite features, plus: 

AI for Customer Service (Einstein for Service, available for purchase) 

Advanced Case Management and Swarming 

Knowledge (Read-Write, optional at $75/user/month) 

Service Intelligence and CRM Analytics (available for purchase) 

Einstein Bots and Enhanced Messaging (optional at $75/user/month) 

Work Order and Asset Management 

Authenticated Customer Portal and Community (available for purchase) 

Full Sandbox and Partial Sandbox (1 included per org) 

Unlimited Flow Builder and Workflow Automation 

Cost: $330/user/month (billed annually) 

Best for: Large enterprises needing full-service support and advanced AI-driven automation.

Overview: The Unlimited Edition provides unparalleled service capabilities with AI-powered automation, real-time case management, and developer support. It’s an excellent choice for businesses that demand a fully comprehensive and scalable customer service solution. 

Key features: 
Includes all Enterprise features, plus: 

24/7/365 Support with Premier Success Plan 

Einstein Case Classification and Article Recommendations 

Service Catalog for automating service requests 

Developer Pro Sandbox and Full Sandbox (1 included per org) 

Knowledge (Read-Write) and Enhanced AI-Powered Bots 

Cost: $500/user/month (billed annually)

Best for: Enterprises seeking cutting-edge AI and data-driven customer service solutions. 

Overview: Einstein 1 Service represents the pinnacle of Salesforce’s Service Cloud offerings, combining generative AI, unified data, and collaboration tools like Slack to deliver unmatched customer service. It’s ideal for enterprises looking to revolutionize their service operations with AI-driven insights and advanced automation. 

Key features: 
Includes all Unlimited Edition features, plus: 

Generative AI with Einstein Copilot (Beta)

Unified Voice and Messaging 

Einstein Case Routing (2,000 predictions per user/month) 

Slack Integration for Team Collaboration 

Service Cloud Voice and Enhanced Messaging 

Feedback Management and Conversation Summaries 

Data Cloud for Unified Data and CRM Analytics 

Cost: $25/user/month (billed monthly or annually) 

Overview: We believe the Starter Suite is ideal for businesses seeking a simple and affordable way to manage email marketing campaigns. With tools for creating and optimizing email content and tracking performance, it’s a practical starting point for building customer engagement. 

Best for: Small businesses starting with email marketing and campaign management. 

Key features: 

Dynamic Email Marketing 

Drag-and-Drop Email Builders 

Send Time Optimization 

Campaign Analytics 

Forms and Landing Pages 

Cost: $100/user/month (sbilled annually) 

Overview: The Pro Suite expands on the Starter Suite with enhanced customization and integration capabilities. We recommend it for businesses looking to scale their marketing efforts while maintaining control over automation and campaign tracking. 

Best for: Medium-sized businesses requiring more flexibility and automation in their marketing efforts. 

Key features: 
Includes all Starter Suite features, plus: 

Enhanced, Real-Time Chat 

Greater Customization and Automation 

Sales Quoting and Forecasting 

Access to AppExchange 

Cost: $1,500/org/month (billed annually) 

Overview: The Growth Edition introduces advanced marketing automation and multi-channel capabilities. It’s designed for companies seeking to deliver personalized campaigns at scale, backed by data-driven insights and streamlined workflows. 

Best for: Growing businesses aiming to connect with customers through multi-channel campaigns and personalized experiences. 

Key features: 
Includes all Pro Suite features, plus: 

Agentforce Campaigns 

Multi-Channel Journeys (Email, SMS, Social Media) 

Forms and Landing Pages 

Advanced Personalization and Segmentation 

People Scoring for Targeted Outreach 

Opportunity Influence and Reporting 

Cost: $3,250/org/month (billed annually) 

Overview: The Advanced Edition provides sophisticated tools for predicting customer behavior and optimizing engagement strategies. With features like path experimentation and unified messaging, it’s perfect for enterprises seeking to maximize marketing ROI with AI-powered insights. 

Best for: Enterprises requiring cutting-edge marketing technology for large-scale, AI-driven campaigns. 

Key features: 
Includes all Growth Edition features, plus: 

Predictive Scoring for Customer Behavior Insights 

Predictive Engagement Frequency 

Unified Conversations for SMS and Messaging Channels 

Path Experimentation to Optimize Campaign Journeys 

Cost: $25/user/month (billed monthly or annually) 

Overview: The Starter Suite is a budget-friendly option for businesses seeking an easy-to-use solution to get started with e-commerce. Its simplified tools make it perfect for building and managing basic storefronts while integrating customer service and marketing. Besides, this edition allows for monthly payment.  

Best for: Small businesses launching their first e-commerce platform.

Key features: 

Simplified Storefront Builder 

Dynamic Email Marketing and Analytics 

Seamless Customer Service 

Out-of-the-Box Sales Processes 

Cost: $100/user/month (billed annually) 

Overview: The Pro Suite builds upon the Starter Suite by introducing tools for real-time engagement and advanced customization, making it ideal for businesses looking to scale their e-commerce while streamlining operations. 

Best for: Growing businesses needing more flexibility and advanced automation for their e-commerce operations. 

Key features: 
Includes all Starter Suite features, plus:

Enhanced, Real-Time Chat 

Greater Customization and Automation 

Sales Quoting and Forecasting 

Access to AppExchange 

Cost: 1% of gross merchandise value (billed monthly) 

Overview: This edition offers a no-commitment approach, allowing businesses to pay based on the sales they generate. With basic order management and payment tools, it’s ideal for companies testing new markets or launching pilot e-commerce projects. 

Best for: Businesses looking for flexibility and low upfront costs while scaling at their own pace. 

Key features: 

6 D2C (Direct-to-Consumer) Storefronts 

Order Management Lite 

Payments Integration 

Cost: 1% of gross merchandise value (billed annually) 

Overview: The Growth Edition is designed for scaling businesses that require robust analytics and segmentation capabilities to optimize their e-commerce strategies. It balances affordability with advanced features for driving growth. 

Best for: Businesses aiming to grow their e-commerce operations with data-driven insights and streamlined automation. 

Key features: 
Includes all features of Pay-As-You-Go, plus: 

Advanced Analytics and Automation 

Customer Segmentation Tools 

6 Storefronts 

Cost: 2% of gross merchandise value (billed annually) 

Overview: The Advanced Edition offers a powerful solution for enterprises seeking to deliver personalized customer experiences at scale. With advanced order management and automation, it’s perfect for managing large, complex operations. 

Best for: Enterprises needing a comprehensive e-commerce platform with advanced data and AI-driven capabilities. 

Key features: 
Includes all Growth Edition features, plus: 

10 Storefronts 

Full Order Management Capabilities 

Advanced Personalization Tools 

Cost: Contact Salesforce for pricing (billed annually) 

Overview: B2C Premium provides the most extensive set of features for businesses managing large-scale, global e-commerce operations. With unlimited storefronts and advanced AI-driven personalization, it empowers enterprises to deliver exceptional customer experiences. 

Best for: Large enterprises requiring a complete e-commerce platform connected seamlessly with enterprise systems. 

Key features: 
Includes all Advanced Edition features, plus: 

Unlimited Storefronts 

Full Order Management 

Advanced Personalization, Segmentation, and Analytics 

Business size 

Growth goals 

Your core requirements 

Budget constraints 

Customization and scalability 

Integration needs 

Data and AI requirements 

E-commerce operations