If you’ve used Salesforce for a while, you already know one the platform is huge and packed with tools to support your sales, marketing, and service teams. After a while though, most companies start looking for add-ons to help increase the value of the system.
Maybe your sales team needs cleaner data. Maybe support wants faster messaging tools. Or your admins are juggling deployments with too many spreadsheets.
That’s where Salesforce apps start to become so valuable, and the ecosystem for them is huge. Right now, there are more than 9,000 Salesforce marketplace apps on AppExchange, and more than 9 out of 10 customers install at least one add-on from the store.
The size of the catalog creates a different problem though. Choosing the best Salesforce AppExchange apps is harder than ever. Fortunately, years of experience offering Salesforce integration services to companies from a range of industries has given us a good idea of which tools actually have the biggest impact.
There are actually quite a lot of apps for Salesforce out there today. You’ll find plenty of Salesforce third party apps, custom-built options, and connectors. AppExchange is really just the central store for most of the best Salesforce apps, pre-designed to align with the ecosystem.
The store includes simple add-ons, full enterprise platforms, automation packs, industry tools, and plenty of tools that connect Salesforce to everything from payment systems to mapping engines.
One of the biggest draws is how quickly these solutions slot into the CRM. Most tools link straight into objects, permissions, or Flow, and a good portion of them work right out of the box. You don’t always need a developer to install something useful, though for heavy integrations, it can help.
If you’re trying to figure out what apps can you connect with salesforce, AppExchange tends to be the safest starting point, since every listing passes a security review before it goes live.
If your team needs a tool you can’t find on AppExchange, we can design and build it for you. Get expert help turning your ideas into a working salesforce application that fits your workflow.
The “best” Salesforce apps aren’t the same for everyone. It really depends on what your team’s trying to get done and how you like to work. Some folks eventually go as far as getting help through Salesforce AppExchange development so they can shape something that fits them better. But honestly, most of the companies we hear from start with a small group of Salesforce AppExchange apps that cover the basics before they get fancy.
Anyone who’s worked in a busy Salesforce org knows how quickly things can get tangled. A small field change turns into a workflow issue. Someone forgets to update a sandbox. Two people deploy at the same time. That’s why DevOps SDFC applications have become so important. They bring a bit of order to a platform that never stops moving.
Best for ⮕ Larger teams working across multiple sandboxes.
Copado gives release work a place to live. Pipelines, approvals, and tests stay together so everyone knows what’s moving and when. It cuts down on the “did we already deploy this?” moments that pop up in busy orgs.
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Best for ⮕ Teams that want simple, predictable deployments.
Gearset compares Salesforce environments so you can see what changed before you deploy anything. It makes releases cleaner and gives you a way to roll things back if something breaks.
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Best for ⮕ Admins managing CPQ or configuration-heavy orgs.
Prodly handles configuration data, the kind that’s painful to move by hand. It pushes related records between orgs without spreadsheets or risky exports.
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Best for ⮕ Teams with older orgs or unclear configuration history.
Elements.cloud lets you peek behind the curtain and see how your org fits together. You can look at fields, flows, and all the little connections you usually forget about. It makes it easier to see what might break before you make a change.
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Sales teams depend on Salesforce, but the default setup rarely covers everything. Reps bounce between tabs, chase missing details, or rely on notes that never made it into the system. These Sales force applications help smooth out those gaps so reps can work faster and with less noise.
Best for ⮕ Teams that lose time hunting for answers.
Guru brings the important information like pricing rules, product details, and ownership questions straight into Salesforce. Instead of digging through old documents or Slack channels, reps see what they need right where they’re working.
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Best for ⮕ Revenue teams that want payments tied to opportunities.
Chargent lets teams collect payments inside Salesforce instead of switching tools. Cards, recurring billing, and collections all fits into the CRM, so the revenue process stays in one place.
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Best for ⮕ Field sales teams and territory planning.
Geopointe turns Salesforce data into maps. Real maps with routes, regions, and visit plans. It helps reps plan smarter trips and gives managers a clearer picture of territory coverage.
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Support teams usually spot issues before anyone else. A form breaks. A text never arrives. Someone tries to sign a document and the link just stops working. These small problems stack up fast, which is why so many teams bring in an extra Salesforce application to keep things steady.
Best for ⮕ Clean, in-CRM customer feedback.
SurveyVista keeps surveys inside Salesforce, so comments and scores land exactly where they should. No exports. No random data living outside the CRM. Just simple feedback tied to real records.
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Best for ⮕ Fast responses and short service loops.
Mogli gives reps a way to send SMS, MMS, or WhatsApp messages straight from Salesforce. It’s quick, personal, and perfect for moments when an email would slow everything down.
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Best for ⮕ Any case or request that needs a signature.
Conga Sign lets customers sign documents without leaving your workflow. No external portals. No complicated steps. It clears the bottlenecks that usually stop a case from moving forward.
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Best for ⮕ High-call-volume customer service teams.
Five9 connects your phone system to Salesforce so reps aren’t switching between screens all day. Incoming calls bring up the right record, and logs get saved without extra steps.
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Marketing work rarely sits in one place. Some of it lives in Salesforce, some in a shared doc, some only in someone’s head. So teams usually bring in a few of the best SDFC AppExchange tools just to keep campaigns from drifting all over the place.
Best for ⮕ Teams sending steady email campaigns.
Mailchimp’s connector pulls your Salesforce lists straight into Mailchimp. No exporting. No “which list is correct?” guesswork. When someone opens or clicks an email, that activity comes back into the record so sales isn’t left wondering how a prospect engaged.
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Best for ⮕ Teams that talk in Slack all day.
Most conversations happen in Slack already. This integration brings Salesforce updates into those chats. A record changes? Slack shows it. Someone asks about an account? Pull it in and talk it through there instead of switching between screens.
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Best for ⮕ Teams with lots of moving pieces and no clear owner for tasks.
Campaigns fall apart when tasks hide in notes or someone forgets who was supposed to follow up. Asana turns those loose ends into real tasks tied to the Salesforce record that created them. It keeps small jobs from disappearing.
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Best for ⮕ Teams handling high-intent website traffic.
Qualified sits on your site and lets reps talk to visitors in real time. Because it’s connected to Salesforce, the rep can see who they’re talking to instead of guessing. It cuts down the delay between interest and conversation.
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Best for ⮕ Quick reporting fixes without formulas.
Sometimes you just need a number pulled into a field: totals, counts, anything basic, and you don’t want to write a formula or build a flow for it. Rollup Helper as an AppExchange app that does that one job really well, and that’s why marketers use it.
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Most teams hit a moment where the problem isn’t Salesforce at all, it’s everything orbiting around it. Billing has one number, support has another, and someone is still hanging onto a spreadsheet that doesn’t match either one. That’s usually the point where people say, “Okay… we need something to tie all this together,” and they start checking out integration tools. These are the Salesforce third party apps and AppExchange apps people lean on when things drift a bit too far.
Best for ⮕ quick, light automation work.
Zapier’s kind of the tool people reach for when they just want something connected without thinking too hard about it. You set a little rule, and it runs with it. Nothing fancy. It just does the job and doesn’t need anyone hovering over it.
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Best for ⮕ teams with workflows that bounce between multiple departments.
Workato is the Salesforce application people reach for when Zapier starts to feel too small. It handles bigger processes; the ones that stretch across sales, finance, HR, maybe even support. Once it’s running, it stays steady in the background.
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Best for ⮕ teams that need two systems to stay in sync rather than one-way pushes.
Exalate the name on this Salesforce apps list built for situations where Salesforce is on the table, and so is Jira, or ServiceNow, or something similar, and everything needs to match without copying notes over manually. It syncs both directions and avoids the usual double-entry mistakes.
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Best for ⮕ finance and operations teams that rely on accurate numbers.
Celigo often shows up in companies with systems like NetSuite or SAP. It keeps Salesforce and those tools aligned so you’re not comparing screenshots or swapping updates at the end of the day.
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Best for ⮕ companies with a weird mix of older tech and newer cloud tools.
Jitterbit handles the awkward situations: old systems that still matter, new systems the company adopted recently, and a lot of data moving between all of them. It’s flexible, and it holds up under heavier loads.
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AI inside Salesforce doesn’t feel like a “big project” anymore (as you can see in our Salesforce AI guide). Most teams use it in small ways, for a hint about the next task, a reminder that someone hasn’t been followed up with, or a quick read on whether a support conversation is going off track. A lot of that happens through salesforce apps that just slip into the day and help without making a fuss.
Best for ⮕ Reps who just want gentle reminders instead of another full tool to study.
Veloxy does small things: little nudges, prompts, helpful suggestions, especially when someone is busy and losing track of tasks. Nothing heavy. Just enough to keep momentum going.
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Best for ⮕ Teams that want quick insight into case quality.
In-gage helps managers understand conversation patterns without spending hours reviewing calls or messages. It highlights the interactions worth a second look so coaching happens earlier.
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Best for ⮕ Teams bogged down by lots of tiny, repeated tasks.
Propel One steps in to handle the pieces people do over and over. These aren’t big workflows, just the everyday steps that slow things down more than they should.
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Best for ⮕ Onboarding new users or rolling out changes that confuse people.
Whatfix shows guidance right inside Salesforce so users don’t need a manual or a training call just to navigate something that changed last week. It cuts down on the “wait, what do I do here?” questions.
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If you’re trying to sort out where AI actually fits into your Salesforce setup, we can walk through it with you. Simple explanations, real examples, and a plan that doesn’t disrupt the work your team already does.
There’s no perfect Salesforce apps list that fits every company. Two teams can run the same setup and still need completely different tools. A lot of it comes down to the stage you’re in and what’s slowing people down the most.
Some quick things that usually help teams sort it out:
If you reach a point where your team needs something oddly specific, something you can’t find, that’s usually when you’ll explore AppExchange development services to build a cleaner, custom fit.
