CTO, Founder | Salesforce Architect

Pavel Klachkou

Pavel Klachkou

Salesforce Tech Lead and Architect. Provided strategic consulting on Salesforce implementation and optimization, started Routine Automation, and managed high-performing developers' teams.

Data Model Design and Sharing design
Salesforce Security Design
Integration Design
Database Management/Administration
Performance Profiling
Salesforce Implementation Audit
Web application development
CI/CD implementation
Test Driven Development
Solution Design & Presentation
Team Leading & Code Review

Certificates

Salesforce Certified Platform Developer I

Salesforce Certified Service Cloud Consultant

Projects

Salesmsg: From SMS Platform to CRM Powerhouse with RA’s Help

Case study by Routine Automation on launching Salesmsg on Salesforce AppExchange: certified integration, +27% client growth, and improved customer retention....more

How E.ON One Scaled Subscription Sales with Salesforce Revenue Cloud Advanced (former Revenue Lifecycle Management, RLM)

Case study by Routine Automation on implementing RCA in Salesforce (former RLM) for E.on One: automation of complex subscription sales and optimization of the revenue lifecycle....more

Articles

CRM AutomationTeam

Routine Automation to Speak at Salesforce Revenue Cloud Connect in Munich

On November 12, 2025, the Routine Automation team will take part in Salesforce Revenue Cloud Connect in Munich — a...

2 min

AI AutomationManagementMarketingSalesService

What Is Einstein Next Best Action in Salesforce and How It Works?

If your team has worked with Salesforce for a while, you’ve probably seen at least one or two of them...

14 min

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