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The Most Effective Marketing Strategies for 2025
10 min
Updated: 14.01.2025
Marketing evolves rapidly, driven by technology, data, and changing consumer behavior. Adopting effective marketing strategies across multiple channels is essential for businesses in 2025. This article outlines top strategies for key channels, how to track their effectiveness, and the role Salesforce plays in optimizing performance.
The change we’re discussing isn’t a revolution, but an evolution that guides us to stay competitive.
Ready to upgrade your marketing strategy in 2025? Let’s dive in!
Digital Marketing Channels
⠀1. SEO (Search Engine Optimization)
SEO remains crucial for driving organic traffic and lead generation. As consumer behavior evolves, it’s important to stay ahead with updated strategies that reflect these changes.
Strategy #1: Voice Search and Voice Commerce
Voice search is rapidly becoming mainstream, with 58% of consumers aged 25-34 using it daily. The adoption of smart speakers, like Amazon Alexa and Google Home, is also fueling the growth of voice commerce. Tailoring your content for voice search ensures better visibility and aligns with how consumers interact with voice-enabled devices.
⠀Optimization Tips
⠀Tracking Effectiveness
Salesforce tools, enhanced by AI-driven algorithms using NLP, semantic analysis, and predictive modeling, enable businesses to monitor search traffic, optimize keyword targeting based on user intent and trends, and assess SEO ROI through organic lead generation tracking.
⠀2. PPC (Pay-Per-Click Advertising)
AI is revolutionizing PPC, improving ad targeting, and optimizing bids.
Strategy #2: AI and Machine Learning in PPC
AI-driven PPC campaigns, such as Google’s Performance Max, automate targeting, bidding, and ad placements. Using Salesforce, you can integrate AI tools to refine audience targeting and boost conversions.
⠀Optimization Tips
⠀Tracking Effectiveness
Salesforce integrates with Google Ads to provide real-time tracking of campaign performance and ensure ad spending is aligned with business goals.
⠀3. Social Media Marketing
Social media continues to be a keystone of digital marketing. The latest trends highlight the growing importance of dynamic, engaging content.
Strategy #3: The Dominance of Video Content
Short-form videos on platforms like TikTok, Instagram Reels, and YouTube Shorts are key to engaging audiences. Research shows that 90% of consumers want more video content from brands. However, 80% of Facebook users watch videos without sound. Ensure your video content is accessible by using subtitles and strong visuals to communicate even in silent mode.
Strategy #4: Influencer Marketing
Influencer marketing now focuses on authentic, long-term partnerships, especially with micro and nano-influencers who engage smaller, but highly loyal audiences. Collaborating with influencers whose values align with your brand fosters deeper customer connections and drives more meaningful engagement.
⠀Optimization Tips
⠀Tracking Effectiveness
Pardot (Marketing Cloud Account engagement), fully integrated with Salesforce CRM, allows marketers to track video campaign performance and engagement metrics, enabling real-time adjustments to optimize strategies. Additionally, Salesforce offers Agentforce, a tool that creates dedicated agents to interact with the audience and analyze user data in real time, achieving the most effective results in marketing campaigns.
Agentforce enables marketers to create and optimize campaigns end-to-end and streamlines the following processes:
Operating 24/7, Agentforce monitors performances against key KPIs and proactively recommends improvements based on the analytics.
⠀4. Email Marketing
Email remains one of the most effective ways to nurture customer relationships.
Strategy #5: Personalization at Scale
Email personalization is evolving beyond basic name inclusion to highly targeted campaigns based on customer behavior and preferences. Salesforce Marketing Cloud can help automate and personalize these messages at scale.
Strategy #6: Predictive Lead Scoring
Predictive lead scoring uses machine learning to identify leads most likely to convert. Integrating insights from multiple sources, including social media, can help refine lead qualification and streamline your sales process.
⠀Optimization Tips
⠀Tracking Effectiveness
Salesforce Marketing Cloud implementation offers advanced solutions for tracking and optimizing email campaigns. It tracks key email metrics such as open rates, click-through rates, and customer journeys to ensure alignment with business objectives. Besides, you can make use of Salesforce Foundations with its AI-based built-in email analytics.
⠀5. Content Marketing
Effective content marketing builds brand authority and fosters trust with your audience.
Strategy #7: Social Commerce
Integrating shopping features on social media platforms like Instagram and Facebook allows consumers to purchase directly from posts, increasing sales opportunities.
Strategy #8: Sustainability
Sustainability is a growing priority for consumers, with 46% opting for more sustainable products, according to PwC. Brands emphasizing eco-friendly practices and social responsibility foster deeper connections with the ethically-driven buyers.
Strategy #9: Augmented and Virtual Reality
AR and VR are transforming how consumers interact with brands. For example, IKEA and Sephora use AR to offer virtual product try-ons, which enhance the shopping experience and boost conversions by up to 20%.
⠀Optimization Tips
⠀Tracking Effectiveness
Salesforce allows for tracking social commerce performance, engagement, and conversions. Tools like Tableau serve to provide data visualization for easy decision-making by teams. Besides, generative AI helps craft ad copies, email subject lines, and product descriptions based on analytics in just seconds.
Partnership Marketing
Collaboration with other companies matters in 2025 like never before!
Strategy #10: Collaboration with Brands
Partnership marketing allows businesses to collaborate and leverage each other’s networks to expand reach and reduce costs. By aligning with complementary brands, you can grow your customer base and increase revenue, while sharing the marketing load.
⠀Optimization Tips
⠀Tracking Effectiveness
Einstein Analytics by Salesforce leverages AI-driven data integration to provide insights into partnership-driven leads and sales. It serves to enable brands to evaluate campaign success while optimizing costs, planning, and performance.
Mobile Marketing
Mobile devices have become indispensable, providing instant access to information anytime, anywhere, right from your pocket or bag.
Strategy #11: Mobile-First Campaigns
Mobile traffic accounts for over half of web traffic, making mobile-first strategies essential. Brands must ensure that their content is mobile-optimized, responsive, and easy to navigate.
Strategy #12: Optimizing the Mobile Experience
With users expecting fast-loading mobile experiences, prioritizing speed and mobile-friendly designs improves both user satisfaction and SEO rankings.
Strategy #13: Harnessing Mobile Gaming
Mobile gaming is a growing space for brand engagement through in-game ads and rewards, boosting interactions and conversions.
Strategy #14: Adapting to New Formats
Staying ahead means embracing emerging formats like live streaming, short-form videos, and immersive ads. It ensures your brand message stands out in a crowded mobile landscape.
⠀Optimization Tips
⠀Tracking Effectiveness
Salesforce tracks mobile app engagement and mobile ad performance, offering detailed insights into user behavior across mobile touchpoints. Using AI integrations with Tableau and MuleSoft, it unifies data across platforms and creates a full picture of user interactions.
E-commerce Marketing
With 2.7 billion people opting for online shopping in 2024, businesses must prioritize creating efficient and seamless e-commerce experiences to meet growing demand.
Strategy #15: Optimizing E-commerce Advertising
Global e-commerce is projected to reach $6.5 trillion by 2029. Brands must optimize their ad spend on platforms like Amazon, focusing on both paid search and seamless product placements.
⠀Optimization Tips
⠀Tracking Effectiveness
Salesforce tracks e-commerce sales data and ROI from ad spend, helping brands optimize their paid search and product placement strategies.
Customer Referrals and UGC
A vital 2025 channel, referrals and UGC leverage trust in peer recommendations to build credibility and drive engagement.
Strategy #16: Leveraging User-Generated Content (UGC)
User-generated content (UGC) – including reviews, social media posts, and testimonials – influences buying decisions and builds brand trust. Encouraging UGC strengthens customer loyalty and promotes authentic brand advocacy.
⠀Optimization Tips
⠀Tracking Effectiveness
Salesforce measures the impact of user-generated content on customer engagement, retention, and conversions, refining UGC strategies for optimal results.
Offline Channels
A valuable yet often overlooked, offline channels reach diverse audiences and complement digital strategies.
Strategy #17: Connected TV Ads
Connected TV platforms like Roku and Apple TV offer cost-effective ways to engage audiences with targeted ads. Self-serve tools, such as StackAdapt, make TV advertising accessible to businesses of all sizes.
⠀Optimization Tips
⠀Tracking Effectiveness
Salesforce analytics tools track the effectiveness of connected TV campaigns by measuring viewer engagement and conversion rates.
Strategy #18: SMS Marketing
SMS marketing is a powerful tool for B2C businesses to send time-sensitive offers directly to consumers. With high open rates, it’s an effective way to boost engagement and conversions.
⠀Optimization Tips
⠀Tracking Effectiveness
Salesforce helps track SMS campaign metrics, such as open rates and conversions, to evaluate the effectiveness of time-sensitive offers. We strongly recommend using Salesmsg for SMS campaigns.
Additionally, Einstein GPT is also worth using while crafting SMS campaigns for creating personalized interactions with your clients.
Achieve Your Marketing Excellence with Us
In today’s fast-paced marketing world, it’s not enough to just implement the latest technologies. To truly succeed, you need a complete view of your efforts across all channels. This is where Salesforce shines, helping businesses track, analyze, and optimize their strategies in one unified platform.
Salesforce’s AI-powered features go beyond analyzing user data and customer activity – they can be integrated with other systems and solutions. It allows marketers to create 32% more efficient campaigns.
Salesforce empowers businesses to optimize every aspect of their marketing strategies thanks to AI-driven capabilities such as:
At RA, we understand the importance of this holistic approach. With our deep expertise, reliability, and commitment to excellence, we’re here to help you elevate your marketing to new levels. Being a certified Salesforce partner, we focus on delivering quality and results to ensure you achieve your goals with precision and confidence. Let us help you unlock your full potential.
