Why Healthcare Providers Should Choose Salesforce  

4 min 18.11.2022 Updated: 16.07.2024

CRM solutions in the healthcare & life science industry are gaining momentum. Increased demand generates various CRM solutions. As we can see analytics and market researches confirm it. Let’s find out what’s going on in the Healthcare CRM market, and what experts think about Salesforce for Healthcare.    

Healthcare CRM Market: what should we expect?

According to the Healthcare CRM market size, share, and trends analysis report the Global Healthcare CRM market size was valued at USD 14.3 billion in 2021 and is estimated to grow at a compound annual growth rate (CAGR) of 8.4% from 2022 to 2030. Another study founds that the global Healthcare CRM market size is anticipated to reach USD 30.6 billion by 2030. North America and Europe are expected to be the major regions for the growth of the healthcare industry. Now the question is how to choose the right one.    

Salesforce for Healthcare through expert eyes

The investigation of top CRMs for the healthcare industry shows that Health Cloud by Salesforce has been included in the TOP 3 of the best ones. For example, Rob Binns from Expert Market – bringing industry-specific expertise in CRM – calls Salesforce Health Cloud the best solution for Patient management. Additionally, he highlights the patient health timeline displaying key information in a logical way, powerful analytics, and real-time reporting. Moreover, PostGrid and Finances Online place the Salesforce solution in first place in their own lists of top CRM solutions for healthcare providers. William Jepma from Solutions Review included Salesforce CRM in “The 11 Best Healthcare CRM Software Solutions to Consider” list and placed Health Cloud in second place. But why Salesforce? 

4 Reasons to Choose Salesforce for Healthcare

The Routine Automation experts pointed out the next 4 key reasons to choose Salesforce as a Healthcare CRM:  

🧩 Connected systems and stored data in one place  

Hospitals and other medical institutes manage different kinds of databases and multiple systems that should be connected. According to a HIMSS Analytics study, the average hospital uses 16 disparate Electronic Health Record (EHR) systems. And do not forget about insurance claim systems, billing, lab reports, etc. Salesforce helps to integrate all data to let healthcare providers spend more time on patient care.  

🧩 Medical officers’ time savings & redistribution 

CRM automation solutions by Salesforce empower healthcare and life science organizations to reduce medical officers’ workload decrease paperwork through automation and streamline treatment processes reorganize manual work and give more time to patient care.      

🧩 Improved Patient Experience 

Based on the Connected Experience Report, 83% of consumers say the customer experience is just as important as the services provided, and 82% will switch providers if they have a bad experience. With Patient 360 – a new salesforce package solution – patients explore personalized approaches to get enhanced experience and meet their expectations by combining clinical data from the EHR with contextual data to achieve 360-degree visibility.    

🧩 Enhanced Patient Care  

The patient 360 solution by Salesforce helps care managers receive automatic notifications about patients’ health status when stats are dropping. Crisis and treatment centers allow for solving mental health care issues by referring patients to appropriate resources to help get them any necessary care and book all of the visits for a patient receiving advanced therapy at the same time. 

Salesforce Health Cloud and more to be explored 

Salesforce Health Cloud helps to improve interactions between patients, doctors, partners, and other medical institution reps across multiple channels. This solution can automate working tasks, and thus improve performance and boost the patient experience.

We at Routine Automation also suggest the next features additionally to be implemented from our expertise in healthcare: 

Schedule Management & Reminder  

Schedule management & reminder features help to schedule appointments with doctors. Patients visit the website to make an appointment with the doctor they’ve chosen and book the selected time. In the end, patients receive a confirmation letter by email and medical officers can see the booked appointment information in Salesforce. 

Household System 

If a lead converts into a prospect, all data goes through the household. A prospect is counted as an individual person with family members and other medical centers relations. You can use households to track groups of clients, businesses, and trusts who have a direct relationship with one another and shared financials. 

Experience Cloud Portals 

A special portal solution can be created and used for interactions between doctors and patients to discuss prescriptions and pill questions, make appointments, etc. As a result, healthcare institutes drive better communication, improve loyalty and enhance the patient experience.   

Doctors’ Shift Tracker 

The doctor’s shift tracker is a customized solution for the shared database. Doctors and medical officers can make an appointment for a patient at a clinic in the same region where the client lives. 

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