AI for Business (An Executive Guide)

8 min Updated: 25.10.2024

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CTO, Founder | Salesforce Architect

Pavel Klachkou

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The potential for new levels of efficiency, insight, and creativity is made possible by artificial intelligence (AI). It is extremely helpful to businesses. However, to fully utilize AI, leaders of the company must build a strategic foundation based on data, risk management, change management, and continuous improvement.

This article from our CEO, Pavel Klachkou, gives you a high-level overview of key factors to take into account as you consider integrating AI throughout your business and the Salesforce ecosystem.

The Promise and Possibilities of AI

AI encompasses technologies like machine learning, natural language processing, and predictive analytics that allow systems to sense, comprehend, act, and learn. Key capabilities include:

Automation – High volume and routine tasks in your team can be replaced by systems, freeing up employees for higher-value work. Everything from customer support inquiries to invoice processing may be streamlined with intelligent process automation, which is powered by AI.
Insights – By revealing patterns and correlations in large datasets, AI delivers actionable intelligence to inform strategic decisions and tailor interactions. Sales teams can identify high-propensity leads while service agents receive the next best action recommendations.
Prediction – By examining past trends and current situations, AI models help you predict future occurrences like supply chain disruptions and disease outbreaks. Financial companies can also forecast credit risk using AI.
Personalization – It can give you hyper-targeted suggestions and customized encounters across channels by understanding individual customer preferences and behaviors.
Enhanced Interactions – Chatbots that understand natural language make customer service and sales interactions efficient yet human-like. Voice and image recognition improve human-computer interfaces.

When integrated with platforms like Salesforce, AI capabilities can streamline workflows, increase efficiency, reduce costs, and deliver highly tailored customer experiences. The possibilities are immense. Our team of certified Salesforce AI experts can help you explore use cases tailored to your strategic goals.

Read about Salesforce AI capabilities

Salesforce’s AI Initiatives: Unraveling the Hype

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Salesforce AI for your business

With Salesforce AI, you can achieve:

29% increase in business user productivity;
30% increase in customer retention;
27% increase in win rate.

Unlock the full potential of your data with Salesforce Einstein 1. This integrated platform connects over 60 Salesforce features and bridges gaps left by disconnected apps – 70% of which are often isolated. More about Salesforce AI.

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Laying the Groundwork for AI Success

Although the potential impact is attractive, businesses must how to implement AI effectively. It is necessary to create a strategic foundation that consists of elements such as data management, risk mitigation, technical infrastructure, and change management.

While AI business integration comes with challenges, a methodical approach sets you up for transformative success. With the right foundation, AI can help you tap new levels of efficiency, insight, and innovation. Our consultants specialize in working with clients to build this critical groundwork for AI implementation and adoption.

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Curate High-Quality Data

How to start using AI? Begin with data. AI is just as useful as the data that underpins it, just like any other technology. Quality datasets from various sources must be combined by companies, and that data must be rigorously governed, labeled, and structured.

Key elements include:

Data Infrastructure – The required storage capacity, pipelines, and frameworks to collect, organize, and serve data to power AI systems. Leveraging cloud data lakes makes access and analytics scalable.
Data Cleansing – Deduplication and anomaly detection techniques are used to increase accuracy while also evaluating the quality of the data.
Data Governance – Putting procedures and controls in place to address issues with data collection and use that relate to ethics, compliance, privacy, and security.
Ongoing Data Curation – Continually monitoring and improving current data sets, and identifying new sources of pertinent data. This encourages AI models to learn and get better over time.

Careful data curation and governance fuel continuous learning and improvement of AI models over time. Our engineers bring extensive experience in structuring, cleansing, and managing data pipelines to power impactful AI.

Mitigate Risks

Implementing AI in businesses comes with potential hazards related to things like bias, security, rules, effects on workers, and model reliability. Companies aiming at how to integrate AI into their business should carry out thorough risk analyses and create mitigation tactics like:

Testing for biases and ensuring diverse data representation
Implementing cybersecurity controls tailored to AI like data encryption
Establishing oversight frameworks, controls, and staff training around ethical AI design
Being transparent around AI use cases and ensuring explainability where needed
Closely monitoring AI reliability in production and guardrails for human oversight

To ensure that AI solutions fulfill the strictest requirements for ethics, security, and compliance, our team follows tough procedures and standards. To enable wise and strategic implementation of AI, we minimize critical risks.

Build Technical Capabilities

AI implementation in business system, it’s deployment and administration require current hardware, software, expertise, and support:

Cloud computing delivers the accelerated processing and storage AI demands
AI development is made easier by coding languages like Python and tools like TensorFlow.
Data science expertise is required to create, train, validate, and improve AI models.
Platforms like Salesforce Einstein make AI accessible to business users
Collaborating with AI specialists offers knowledge and experience.

As a certified Salesforce development partner, the Routine Automation team has specialized competence in developing and implementing AI capabilities on the Salesforce platform. We make sure you have the resources, information, and help you require to succeed with AI.

Manage Organizational Change

Understanding how to incorporate AI into your business means realizing that AI introduces developing roles and procedures. It requires buy-in, communication, training, and adaptability:

Get leadership aligned on the “why” behind AI to champion the adoption
Foster understanding of how AI will augment (not replace) employees’ contributions
Encourage ideation around innovative ways to apply AI across the business
Provide extensive training on interacting and collaborating with AI systems
Continuously assess and support shifting skills needs and changing workflows

Our change management specialists help guide your teams through the human aspects of AI adoption from leadership alignment to training and communication.

Optimize Continuously

AI solutions require ongoing governance and improvement to maximize value. Key aspects include:

Monitoring KPI dashboards for system performance
Establishing user feedback loops to identify issues
Retraining models on new data to improve accuracy
Ensuring model reliability through rigorous testing
Updating systems to leverage advances in AI research
Aligning to evolving regulations and compliance standards

We partner with clients for the long term to continuously monitor AI solution performance, evolving model accuracy, and alignment to compliance standards. Our ongoing optimization and governance maximize your AI ROI.

The Path Forward

Unlocking AI’s full potential demands upfront strategic planning, from determining how to use artificial intelligence in business to mastering the AI implementation strategy. With the right approach, you can tap into the power of AI integrations for business efficiency, insight, and innovation.

As Salesforce AI implementation experts, we assist clients in laying this important foundation while also offering the technical know-how required to create specialized AI solutions on the Salesforce platform. Let’s talk to discuss how AI can strategically improve your business.