Salesforce vs …others: Choosing the Right CRM

7 min 07.09.2023 Updated: 16.07.2024

Customer Relationship Management (CRM) software has evolved into the foundation of contemporary corporate operations. Making the best decision for your company requires more than just planning regarding a CRM system. In this detailed study, our team contrasts the four most widely used CRM systems available: HubSpot, Pipedrive, Zoho, and Salesforce. 

We’ll investigate the key attributes, intended users, advantages, and disadvantages of each CRM. With this information at your disposal, you’ll be prepared to make a choice that suits the specific objectives of your business and quickens the implementation of your customer interaction plan. Let’s get started! 

Understanding CRM Systems

It’s important to have a thorough idea of what CRM systems entail and why they are crucial in today’s corporate environment before we start our voyage of CRM comparison. CRM solutions serve as a focal point for organizing customer interactions and data.

Key functions include: 

🧩 Contact Management: Keeping and organizing client data. 
🧩 Lead and Opportunity Tracking: Track prospective sales and conversion opportunities. 
🧩 Sales automation: Simplify the sales process to increase productivity. 
🧩 Marketing Campaign Management: Carrying out and monitoring marketing initiatives. 
🧩 Customer service and support: Provide top-notch assistance. 
🧩 Reporting and Analytics: Gain actionable insights for decision-making. 

 By putting in place a strong CRM system, your company can grow by:
🚀 Giving sales teams the resources they need to effectively complete deals will increase sales productivity. 
🚀 Increasing ROI through focused campaigns and automation to increase marketing performance. 
🚀 Giving Customers Consistent Experiences creates cross-channel interactions that are seamless. 
🚀 Create insights based on data: Facilitating strategic decision-making. 

Meet the competitors

Let’s meet the four CRM contenders that we’ll be closely examining:


Global CRM behemoth Salesforce is trusted by titans of the market, including Adidas, Amazon, and American Express. It is renowned for its extensive ecosystem, scalability, and comprehensive functionality.
Key Salesforce Features:

  • Sales, Service, Marketing, and Platform Clouds  
  • Einstein AI and Predictive Analytics  
  • Customizable Dashboards  
  • AppExchange Marketplace with Plugins  
  • Powerful Mobility and Scalability 


Pricing for Salesforce products ranges from $25 per user per month for Salesforce Essentials to $330 per person per month for the complete Unlimited edition. This adaptability is created to satisfy the requirements of both small and large businesses. 

Zoho is a great option for small and midsize enterprises because it is a cheap, all-in-one platform with CRM at its foundation. 
Key Zoho CRM Features: 

  • Sales Force Automation and Pipeline Management 
  • Email Integration and Productivity Tools 
  • Multi-Channel Campaign Management 
  • Contact, Deal, and Account Management 
  • Mobile Access and Customization 


With a regular subscription starting at just $14 per user per month, Zoho is an affordable option for small enterprises in need of CRM features. 


A sales-focused CRM called Pipedrive is intended to enhance pipeline visibility and management. 

Key Pipedrive Features: 

  • Lead Tracking and Scoring Tools 
  • Visual Sales Pipeline Reporting 
  • Activity Reminders and Deal Forecasting 
  • Email Integration and Task Automation 
  • Custom Reporting and Segmentation 


Pipedrive is a great option for small sales teams wanting to boost productivity because of its low starting price of $14.9 per user per month. 


With a set of tools for seamless integration, HubSpot is an all-in-one platform for inbound marketing, sales, and service. 
Powerful HubSpot Features: 

  • Landing Page Builder, Email Automation, and Other Marketing Tools 
  • Contact Management with Linked Interactions 
  • Opportunity Tracking and Sales Process Workflows 
  • Quoting, eSignature, and CRM Integrations 
  • Help Desk, Knowledge Base, and Multi-Channel Support 


For both marketing- and sales-focused enterprises, HubSpot provides a Marketing Starter plan and Sales Starter plan for $18/month. 

Want to boost your sales with a Salesforce partner Routine Automation?
Let’s improve your CRM!

Comparing the CRMs

Let’s break down the key elements of each CRM for a quick comparison:


  • Salesforce: Comprehensive functionality across sales, service, marketing, and more in the one single platform.
  • Zoho: All-in-one platform with CRM at its core, suitable for small to medium-sized businesses. 
  • Pipedrive: Sales-centric CRM focusing on pipeline visibility and sales productivity. 
  • HubSpot: Inbound marketing and sales platform with integrated CRM. 

Ideal Users 

  • Salesforce: Suitable for both SMBs and large enterprises. 
  • Zoho: Ideal for small to medium-sized businesses. 
  • Pipedrive: Best for small sales teams.
  • HubSpot: Appeals to marketing-focused businesses and sales organizations. 


  • Salesforce: Provides a wide range of reasonably price alternatives to accommodate different spending levels. 
  • Zoho: Provides affordable packages that make it available to small enterprises. 
  • Pipedrive: Affordable price makes it the best choice for small sales teams. 
  • HubSpot: Flexible prices for various business needs. 


  • Salesforce: Solid functionality and scalability. 
  • Zoho: Accessibility and affordability. 
  • Pipedrive: Pay attention to sales productivity and pipeline visibility. 
  • HubSpot: Easily combines sales and marketing technologies. 


  • Salesforce: Steeper learning curve for newcomers. 
  • Zoho: Advanced features may require an upgrade. 
  • Pipedrive: Limited feature set compared to comprehensive CRMs. 
  • HubSpot: Free CRM plan may have limitations for larger businesses. 

Factors to Consider

When evaluating CRM solutions, you should consider the following factors: 

⚙️ Features Matching Core Business Needs 
⚙️ Ease of Use and Training Requirements 
⚙️ Customization and Integration Capabilities 
⚙️ Scalability as Your Business Grows 
⚙️ Mobile Functionality for Remote Teams 
⚙️ Total Cost of Ownership Over Time 
⚙️ Quality of Customer Support

Making the CRM Decision

With these key players compared, it’s time to make your CRM decision: 

1. Examine your needs: Recognize your unique requirements and areas where you wish to increase customer interaction. 
2. Examine current workflows: Analyze the workflows and processes you currently use. 
3. Determine essentials: Establish a line between necessary and desirable functionality. 
4. Test CRM systems in-depth: Register for free trials and demonstrations. 
5. Check out user reviews: glean knowledge from actual client encounters. 
6. Consult CRM Professionals: Get professional opinions that are unbiased. 
7. Consider Your Options: Choose the best platform for your budget and approach. 
Customer engagement across marketing, sales, and support teams might be revolutionized by choosing a powerful CRM system like Salesforce, Zoho, Pipedrive, or HubSpot. Every platform has its own distinct advantages that cater to certain audiences. 

You now have the information necessary to make a wise decision based on the important factors and variations between different CRM systems. By spending money on the CRM that is most compatible with your company, you can have access to data-driven insights. 

The Routine Automation team is always open to finding out if Salesforce is the right solution for you. We have successfully completed more than 250+ projects in different industries, and we would be happy to implement a special Salesforce solution for your business! 

Do you want to discuss your business goals and strategy?
Contact us to book a free Consultation with our Director of Strategic Partnerships.