How to Simplify your Content Creation via Automation: A Guide With Salesforce Solutions

Have you heard about automated content creation? We know that by sharing valuable and informative content with your audience, you can draw in prospective customers to your website and maintain the loyalty of current ones by fostering meaningful interactions. It involves the process of producing various types of media, such as blog articles, videos, social media posts, infographics, and more, that are intended to educate, entertain, or inform a target audience.  

Get ready to be impressed by the numbers 

Finance online reports that the number of marketers using automation for content management has grown from 22% in 2021 to 29% in 2022 and 48% of marketers use automation. “Content marketing automation” is the 12^th most expensive keyword in the marketing industry.  

So, why automated content is becoming important? Here are some points.   

Benefits of Content Automation

Automate your emails

One way to use automation with Salesforce is by setting up automated email campaigns. Let’s find out what the process looks like.  

Set up goals. Why are you launching a newsletter? What will you get in the end? It’s a must-have beginning.           

Create a list of email subscribers in Salesforce. You can import existing subscribers from a spreadsheet or website form or use Salesforce’s native lead and contact management features to capture new subscribers. 

Create email templates that can be used for your email campaigns. Salesforce provides an editor that makes it easy to create professional-looking emails. You can also use HTML or CSS to customize your templates. 

Set up email campaigns. Once you have your templates ready, you can set up your campaigns. Salesforce Marketing Cloud allows you to create automated email campaigns that can be triggered by specific events or behaviors, such as a lead filling out a form on your website or a customer making a purchase. 

Customize your campaigns based on your subscribers’ preferences, interests, and behaviors. Salesforce provides advanced segmentation and personalization features that can help you create highly targeted and relevant emails. 

Monitor and analyze your campaigns using reporting and analytics tools in Salesforce. You can track email open rates, click-through rates, conversion rates, and other key metrics to optimize your campaigns and improve your ROI. 

By automating your email campaigns, you can save time, improve your marketing effectiveness, and provide a better customer experience. So, what solutions can you use to get such a result and even more?   

Salesforce solutions we advise to use

Check these 3 solutions by Salesforce to simplify content creation with the help of automation tools. 

Salesforce Marketing Cloud

Salesforce Marketing Cloud offers various tools and features that allow you to automate content and streamline your marketing campaigns. Here’s a step-by-step guide from the Routine Automation team on how you can automate content with the help of Salesforce Marketing Cloud and its tools.    

🧩 Create a plan  

Start by planning your content in advance. This includes deciding on the type of content (email, images, video, etc.) you want to create, when you want to send it, and who your target audience is. 

🧩 Build content templates via Content Builder 

Once you have a plan in place, create templates for your content. These templates can include email templates, landing page templates, and more. 

🧩 Set Up Automation Rules   

Next, set up automation rules that will trigger the delivery of your content. For example, you can create a rule that sends an email to new subscribers immediately after they sign up for your newsletter. 

🧩 Create customer journeys with Journey Builder 

Another way of automation is creating customer journeys. Customer journeys are a series of automated actions that are triggered by specific customer behaviors or actions. For example, you can create a customer journey that sends a follow-up email to customers who abandon their shopping cart.  

🧩 Use dynamic content with Content Builder  

Dynamic content allows you to create personalized content for each individual subscriber. For example, you can use dynamic content to display different products or images based on the subscriber’s previous behavior or preferences. 

🧩 Test and optimize 

Once your automation is in place, it’s important to test and optimize your content to ensure that it’s effective. Use A/B testing to compare different versions of your content and track key metrics such as open rates, click-through rates, and conversion rates. 

By following these steps, you can automate your content in Salesforce Marketing Cloud and create more effective marketing campaigns. 

Salesforce Einstein

Salesforce Einstein is an artificial intelligence-powered tool that helps marketers automate various tasks and optimize their marketing strategies.  

There are several types of content that can be automated in marketing via Salesforce Einstein: 

🧩 Content Recommendations  

Using machine learning algorithms, Einstein analyzing customer behavior can recommend relevant content to everyone based on their interests and preferences. 

🧩 Einstein GPT 

Einstein GPT is AI CRM technology that generates AI-created content. The solution makes personalized and targeted content for marketers to increase campaign response rates, and engage customers and prospects across email, mobile, web, and advertising.  

Salesforce CMS

Salesforce CMS is a versatile content management system that allows for the creation, editing, organization, and management of digital content from a centralized platform. This hybrid CMS facilitates content sharing through publication to various channels, including commerce sites, marketing emails, customer communities, partner portals, and any other digital experiences.