Neova is not a typical industrial company. Their focus stretches from renewable energy to clean food, air, and water, all the essentials that touch everyday life. Through their divisions Kekkilä-BVB and Neova Terra, they support professional growers, home gardeners, and energy producers across Europe. They even manufacture activated carbon to help purify air and water, making sustainability practical as well as aspirational.
But with that breadth came complexity. Each division had its own communities, each with different portals and processes. Customers often had to jump between platforms, and the company’s own teams struggled to keep track of sales and service activity in one place.
That’s when Neova turned to Routine Automation. They wanted more than just a facelift for their digital tools. They wanted a single Salesforce solution for an energy and utilities brand that could bring customer data together, unify portals, and finally give their customers the kind of simple, self-service experience they were asking for.
The Challenge: Too Many Systems, Not Enough Connection
Neova’s mission is all about clarity: clean food, clean water, clean air. But their digital setup didn’t reflect that same clarity.
Customers were split across different portals depending on which community they belonged to. Growers had one. Energy clients another. Partners yet another. Each looked and worked a little differently, and none of them connected well behind the scenes. For customers, it was disjointed. For Neova’s own staff, it made it almost impossible to see the full picture of a relationship.
The problems showed up in a few ways:
For a company built around sustainability and efficiency, this setup felt like the opposite. What Neova wanted was straightforward:
The Solution: One Platform Customers Actually Want to Use
Neova didn’t want another patchwork fix. They wanted a single place where customers could log in, see what mattered, and handle their own business without bouncing between sites. We started with Salesforce Lightning as the backbone and then rebuilt the customer experience on top of it.
Lightning as the Foundation
The first step was pulling customer records out of silos. Different divisions and communities all had their own data sets, and none of them matched perfectly.
Routine Automation consolidated those into Salesforce Lightning so every team could finally see the same version of the truth. Sales could track what service had promised. Service could see what sales had sold. Product teams had a clear view of actual usage patterns. We also:
One Portal on Experience Cloud
Next, we replaced the patchwork of community sites with a single, branded portal on Salesforce Experience Cloud. Same login and design system, but different experiences based on who you are and what you need.
To the customer, it just felt easy: log in, see your information, act. To Neova, it meant fewer tickets, fewer “where is my order?” emails, and far better signal on what customers did inside the portal.
Mobile Ordering Built In
A lot of Neova’s customers aren’t at desks, they’re in greenhouses, warehouses, or out in the field. The new portal was designed to work just as well on a phone as it does on a computer. Ordering became something you could do between tasks, not a chore left for the end of the day. Adoption went up because it fit how people really work.
Connecting to ERP Through Azure
Behind the scenes, we made sure portal orders flowed cleanly into Neova’s ERP via Azure. That meant no more manual re-entry or lag time. Orders placed online were reflected in the back-end systems automatically, and when product data changed in ERP, the portal updated to match.
Pricing, availability, and product details stayed accurate without staff chasing updates. When a customer placed an order, the back end didn’t need hand-holding. When something changed in ERP, the portal reflected it without a scramble.
Automating the Admin
Finally, we looked at the repetitive work that slowed people down: user management, order approvals, content updates, and automated what made sense. Customers could register and manage access without needing support tickets. Orders routed themselves according to business rules, and exceptions reached the right person quickly. The portal stayed in sync without someone remembering to push a button.
By the time the rollout widened, the new system wasn’t just another portal. It was one reliable platform that tied everything together and felt easy for customers to use.
The Results: A Unified Experience Customers Could Finally Trust
The difference was noticeable straight away. Customers no longer had to guess which portal to use or juggle multiple logins. They signed into one place, placed their orders, and saw their updates without sending a single email. What had been a chore started to feel straightforward.
Inside the company, the tone changed as well. Teams weren’t piecing together fragments of data from several systems anymore. In Salesforce Lightning, everyone could see the same customer story. Sales understood what service had delivered. Service could track what sales had promised. There was less back-and-forth and fewer unpleasant surprises.
Tasks that had once dragged on suddenly moved faster. Updating product information across portals had always been slow and error-prone; now the data flowed from ERP into Salesforce and out to the portal automatically. Managers stopped spending hours checking and re-checking. Customers noticed that orders and product details were up to date without delays.
Mobile ordering picked up momentum quickly. Growers in greenhouses, staff on warehouse floors, they could order from a phone when the need arose instead of waiting to be back at a desk. The convenience translated into higher adoption and fewer missed steps.
The business impact was clear. Conversion rates climbed. Processing time dropped. Customers described the portal as flexible and reliable, something they could finally count on.
The before-and-after was obvious: scattered portals and duplicate work replaced with one connected system that people could trust to just work.
