Content Marketing Manager

Research our target audience, customer challenges, industry trends, search demand, and competitor content.

Develop and manage a content strategy and editorial calendar aligned with our positioning and business priorities.

Identify topics that are valuable to potential clients and strengthen Routine Automation’s expert reputation.

Create and edit high-quality B2B content, including expert articles, case studies, thought-leadership materials, LinkedIn posts, website pages, and sales content.

Interview Salesforce consultants, developers, architects, and other subject matter experts and turn their knowledge into clear, credible, business-focused content.

Manage the full content process from idea and research to writing, editing, publication, and distribution.

Publish and adapt content for the Routine Automation website and LinkedIn.

Conduct keyword research and apply SEO best practices to website pages and articles.

Create clear, brand-consistent visuals for routine content using AI-powered tools and existing templates.

Work closely with Sales to address customer questions, needs, and objections through content.

Track content performance, analyse results, and continuously improve the content plan based on data.

Ability to research and understand how potential customers search for solutions, evaluate service providers, and make purchasing decisions, and use these insights to create relevant content for each stage of the buyer journey.

Ability to understand customer challenges and turn complex technical knowledge into clear, credible, and engaging content.

Strong understanding of LinkedIn content formats, publishing features, and best practices, with the ability to write, format, publish, and optimize posts and articles for engagement.

A strong portfolio of English-language B2B content that you personally created.

Proven experience developing content strategies and managing editorial calendars.

Practical knowledge of SEO, keyword research, and content performance analysis.

Confident use of AI tools for research, content creation, repurposing, and routine visual production.

A hands-on and independent approach with full ownership of the content process from research to publication and analysis.

Experience in IT services, technology consulting, SaaS, or enterprise software.

At least 3 years of hands-on experience in B2B content marketing.

Excellent English writing and editing skills B2-C1.

Familiarity with the Salesforce ecosystem or other CRM technologies.

Experience creating content for complex technical products or services.

Experience producing YouTube content or writing video scripts.

Experience creating sales enablement materials, such as presentations, one-pagers, and customer success stories.

Advanced knowledge of SEO and content analytics.

A fully remote role with flexible working hours.

Genuine ownership of the content marketing direction and the freedom to propose, test, and develop your ideas.

A visible impact on how the company communicates its expertise and attracts potential clients.

Direct collaboration with the CEO and Sales team, as well as access to experienced technical experts who can provide insights for high-quality content.

A dedicated budget for marketing tools, content promotion, professional development, and industry conferences.

The necessary equipment or compensation for your own work setup.

Paid vacation and sick leave.

Competitive fixed compensation with regular salary reviews.