Enhancing Travel Customer Service with Marketing Automation

Challenges

The client requested a data complexity with Salesforce integration. At the same time, the company already moved their business to a customized Salesforce Sales Cloud and needed to implement a marketing solution. Through analysis of the current situation, the prospect of scaling and the company’s development plans suggested using Salesforce Marketing Cloud.

Solutions

Marketing Cloud implementation with data migration processes based on the client’s requirements.
Full compliance with GDPR and Double Opt-In campaign has been provided which requires subscribers to confirm their e-mail address by simply clicking a link in an e-mail they receive after subscription and ensures subscribers are on the list who wants to be subscribed.
Preference center has been built to provide the ability to have both profile and subscription information on one page to manage prospects’ preferences.
The RA team has configured a Newsletter landing page for prospect’s engagement and provided special journeys. After a newsletter subscription, a new subscriber automatically receives a greeting card and a discount coupon. If a subscriber doesn’t open the newsletter within 6 months, then a special reminder will be sent. It maintains and enhances knowledge about your company’s services or offerings, which increases the possibility of repeat sales.

Results

Customer experience improvement
The team has delivered personalized and targeted content and built credibility. 
Increased brand awareness with boosted engagement program
Prospects are in the engagement program which has been delivered by the newsletter landing page.