Challenges
The client requested a data complexity with Salesforce integration. At the same time, the company already moved their business to a customized Salesforce Sales Cloud and needed to implement a marketing solution. Through analysis of the current situation, the prospect of scaling and the company’s development plans suggested using Salesforce Marketing Cloud.
🚩 Marketing Cloud implementation with data migration processes based on the client’s requirements.
🚩 Full compliance with GDPR and Double Opt-In campaign has been provided which requires subscribers to confirm their e-mail address by simply clicking a link in an e-mail they receive after subscription and ensures subscribers are on the list who wants to be subscribed.
🚩Preference center has been built to provide the ability to have both profile and subscription information on one page to manage prospects’ preferences.
🚩The RA team has configured a Newsletter landing page for prospect’s engagement and provided special journeys. After a newsletter subscription, a new subscriber automatically receives a greeting card and a discount coupon. If a subscriber doesn’t open the newsletter within 6 months, then a special reminder will be sent. It maintains and enhances knowledge about your company’s services or offerings, which increases the possibility of repeat sales.
Solutions
Results
🚀 Customer experience improvement
The team has delivered personalized and targeted content and built credibility.
🚀 Increased brand awareness with boosted engagement program
Prospects are in the engagement program which has been delivered by the newsletter landing page.
