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Hubspot CRM Features and Benefits Guide
15 min
Updated: 13.03.2025
If you’re looking for a powerful CRM for your business, you’ve likely come across HubSpot as a top choice.
In 2024, HubSpot generated an average subscription revenue of $11,447 per customer, and 57% of its users reported increased sales revenue as a key benefit of the platform.
Read our comprehensive guide to explore HubSpot’s features and how it can benefit your business.
What is HubSpot?
HubSpot is a Customer Relationship Management (CRM) software providing different marketing, sales, customer service, and content management tools. Companies use it to get and retain customers.
HubSpot offers five main products:
Marketing Hub
What’s included in the Marketing Hub:
Operations Hub
What’s included in the Operations Hub:
Sales Hub
What’s included in the Sales Hub:
Service Hub
What’s included in the Service Hub:
CMS Hub
What’s included in the CMS Hub:
Many HubSpot tools are free and include the following: CRM, customer support, landing pages, chatbots, email marketing, web analytics tracking, ads management, and much more!
Overall, HubSpot is important for every stage of the customer journey. This CRM can attract visitors, convert them into leads, close deals, and retain customers. HubSpot differs from Salesforce and other CRMs because it is free and offers the vast majority of features. HubSpot also strongly emphasizes content marketing. Now, let’s explore the main HubSpot features and what makes it so unique.
Note! Although HubSpot has a free version, it is important to note that it has a lot of limitations. HubSpot offers view-only seats, allowing users to access reports and dashboards without editing capabilities. These free seats are ideal for high-level managers who need to review CRM data without making changes, ensuring cost-effective and controlled access.
Event Management
HubSpot Event Management
HubSpot CRM Core Features
Let’s dive into the core features of HubSpot CRM and explore how they can benefit your business.
Contact and Lead Management
Strong CRM means you can effectively manage your leads. According to research by Forrester, CRM can help to increase sales by 29%. So, why not use this opportunity?
HubSpot CRM provides a centralized database where businesses can store, track, and manage leads and customers efficiently.
Key benefits
How does this change your day-to-day life?
With HubSpot CRM, you no longer face scuttered customer data. You have quick access to lead interactions across email, social media, and calls. This means less time searching for information and more time building meaningful customer relationships.
Sales Pipeline and Deal Tracking
HubSpot CRM allows companies to visualize, track and manage deals through pipeline stages. It helps with keeping track of sales teams, assisting in quicker closing of deals and maximizing their revenue potential.
Key benefits
How does this change your day-to-day life?
HubSpot CRM helps you close deals faster and better understand what’s going on at different pipeline stages.
Email Tracking and Automation
82% of marketers say that email tracking helps them to increase open rates and even drives 320% more revenue! HubSpot shines in this area, as with its help, businesses can monitor email interactions, automate follow-ups, and personalize outreach.
Key benefits
How does this change your day-to-day life?
HubSpot CRM can be configured to send automatic notifications when your lead opens an email, clicks a link, or responds. This means you have better engagement and reduced manual workload, as your employees do not need to check everything or constantly guess whether a prospect is interested.
Task and Activity Management
Kissflow report shows that 73% of IT leaders say automation has helped their employees save 10-50% of the time they previously spent on manual tasks. HubSpot CRM keeps teams organized with task and activity tracking to ensure no follow-up is missed.
Key benefits
How does this change your day-to-day life?
You won’t miss anything critical with automatic reminders for calls and meetings. You can easily manage your tasks depending on their importance and urgency. You stay organized and know that high-priority tasks are always addressed first.
Reporting and Analytics
According to the McKinsey report, companies with a data-driven approach are 23 times more likely to acquire new customers. They are also six times as likely to retain them. If you also want to see tendencies and trends related to your business beforehand (to make better decisions), HubSpot CRM can be your best tool to get deep insights.
Note! With AI-powered reports in HubSpot, you can generate data-driven reports effortlessly, uncovering key patterns without manual analysis.
Key benefits
How does this change your day-to-day life?
You don’t need to wait until somebody makes a report (which could possibly contain errors) and track key performance metrics successfully.
Integration with Other Tools
We bet you are tired of juggling all the apps, switching between platforms, and manually transferring data. Without one centralized place, everything becomes a mess.
The good news is that this problem is actually easy to solve. Hubspot implementation is a good way to streamline your processes automatically and ensure you have a single and credible source of truth.
Key benefits
How does this change your day-to-day life?
There is no longer a need to switch between multiple apps. Everything is organized in one place, and you get timely updates between HubSpot and Salesforce, Slack, or Gmail. This helps to improve collaboration with internal teams.
Marketing and Lead Nurturing
Attracting leads is only half the battle. You need to nurture them effectively to turn them into loyal customers. HubSpot CRM includes built-in marketing tools for lead nurturing, automation, and content marketing. Interact with your customers at the right time and with the right messaging to create meaningful and mutually beneficial interactions!
Key benefits
How does this change your day-to-day life?
HubSpot CRM helps to make better targeting campaigns. Each information you operate is based on customer behavior and engagement. This leads to higher conversion rates.
Customer Service and Relationship Management
Customer retention is just as important as lead generation. New customers cost 5-25 times more than those you already have. So, why not make the most of this benefit? Improve what you can and see your customers returning again and again.
Key benefits
How does this change your day-to-day life?
Collect customer feedback for improved service. Due to the live chat and automated ticketing, you enjoy faster response times and better visibility into customer interactions.
Floral Retail
HubSpot for Floral Retail Company
What Makes HubSpot CRM Special?
While you’ve already seen how rich this well-known CRM is with features, it’s high time to know more about the benefits of HubSpot.
There is no cost for basic features, as Hubspot provides a free version with all functionalities necessary for contact management, sales tracking, and automation.
You can also upgrade your HubSpot as your business grows. Unlike competitors like Salesforce (which charges $25/user/month for basic plans), HubSpot offers unlimited users, up to 1 million contacts, and 15+ free tools for email marketing, live chat, and form building.
Example: Over 167,000 companies use the free CRM globally, including Trello and Dropbox, which scaled from free tiers to paid HubSpot solutions as they grew.
⚡️ Improved Sales Efficiency
Businesses using HubSpot have seen a 31% increase in deals closed compared to those using only the Sales Hub. The CRM automates tasks like email sequencing, meeting scheduling, and deal tracking.
It also allows tracking sales deals in a visual pipeline, ensuring no lead is lost in the process. With the help of AI and its insights, Hubspot helps sales reps focus on high-potential leads.
Example: Airbnb improved sales efficiency by handling 45% more leads without additional staff using HubSpot’s automation features.
⚡️ Enhanced Contact and Lead Management
HubSpot’s lead scoring and segmentation tools help store and organize customer interactions, emails, calls, and deal history in one place.
Hubspot also categorizes leads based on behavior, demographics, and sales stage for targeted marketing. High-value leads are identified based on engagement and readiness to buy.
Example: Red Bull’s marketing team uses HubSpot to categorize leads by engagement level, resulting in a 20% increase in lead-to-customer conversion.
⚡️ Seamless Email Integration and Tracking
HubSpot seamlessly integrates with Gmail, Outlook, offering advanced email tracking capabilities. Basically, it connects with 1,000+ apps!
Sales teams using email tracking report a 42% increase in follow-up efficiency, as they can see when leads open emails, click links or download attachments.
Example: LinkedIn’s sales team saw a 25% boost in response rates after implementing HubSpot’s automated follow-up features
⚡️ Data-Driven Decision Making
HubSpot’s analytics dashboards track metrics like CAC, LTV, and pipeline health. Predictive lead scoring (paid tier) forecasts deal closure with 92% accuracy, per HubSpot case studies.
Businesses can also use AI-powered insights to predict revenue and sales trends in real time, as well as generate comprehensive reports on sales performance, deal progress, and conversion rates.
Example: Eventbrite used these insights to optimize ad spend, reducing CAC by 18%.
⚡️ Better Customer Relationship Management
With the help of Hubspot, businesses benefit from 360-degree customer interactions.
Sales, marketing, and support teams can access shared customer data, as the CRM centralizes customer interactions. This helps to improve customer offerings while being sure that every touchpoint is personalized, timely, and data-driven.
Example: UNICEF increased donation form completions by 70% using this feature.
⚡️ Marketing and Sales Alignment
Deliver targeted messaging based on user behavior and preferences. Your marketing campaigns will be tailored to user behavior, preferences, and engagement history, and this means that leads receive the right message at the right time, improving conversion rates and customer retention.
Hubspot CRM allows to set up email sequences and workflows to guide leads through the sales funnel. It is also integrated with the HubSpot Marketing Hub, which enables seamless collaboration between sales and marketing teams.
Example: Shopify uses HubSpot CRM to deliver personalized email sequences based on user behavior. This strategy helped to increase Shopify’s email open rates by 45% and conversion rates by 18%.
⚡️ Easy Integration with Other Tools
HubSpot integrates with Slack, Shopify, Zoom, and 1,000+ other apps as well as third-party integrations. This helps to keep teams updated instantly without needing to switch platforms.
Over 50% of users say integrations save 10+ hours per week! By automating data sync and workflows across tools, businesses can reduce manual tasks, improve collaboration, and focus more on strategic growth initiatives.
Example: Allbirds, the eco-friendly shoe brand, connects Shopify sales data to HubSpot, automating post-purchase follow-ups and increasing repeat purchases by 22%.
⚡️ Improved Customer Support and Retention
Free tools like ticketing systems and knowledge bases streamline support so that even small teams can benefit from the service and track customer issues in one dashboard.
What’s more, HubSpot’s Live Chat and AI-powered chatbots enable businesses to engage with customers in real-time, offering immediate assistance without requiring 24/7 human availability.
Example: DoorDash uses HubSpot Service Hub to resolve 80% of tickets within 24 hours. What’s more, automated feedback surveys help companies like L’Oreal retain 95% of at-risk customers.
⚡️ User-Friendly Interface and Quick Adoption
HubSpot’s drag-and-drop dashboard requires 50% less training time than Salesforce.
In a recent ROI survey, 79% of users said HubSpot is easy to use . This means teams require minimal training to start leveraging integrations and new features. As a result, 81% of organizations report high HubSpot adoption internally. Its cloud-based access ensures that teams can collaborate from anywhere, making it ideal for remote and hybrid work environments.
Example: Loom, a popular video messaging tool, transitioned from Salesforce to HubSpot CRM due to its intuitive drag-and-drop dashboard. Within the first six months, 81% of Loom’s teams fully adopted HubSpot for marketing and sales automation.
⚡️ Cost-Effective and High ROI
Studies show that integrating CRM systems like HubSpot can save sales teams an average of 4 hours per week per rep. These time savings translate directly into financial ROI.
With Hubspot, you don’t need to buy multiple tools. You don’t even have to give your money for licensing fees. Hubspot CRM is a completely free CRM with optional premium upgrades based on business needs. .
CRM integrations deliver $8.71 for every $1 spent (871% ROI) according to Nucleus Research. In HubSpot’s own analysis of thousands of customers, those adopting its integrated platform achieved 107% more inbound leads, 35% more deals closed, and 28% faster ticket resolution on average within six months.
Example: Monday.com integrated HubSpot’s CRM to automate lead nurturing and track user interactions. As a result, the company had a 107% increase in inbound leads. Their sales reps saved an average of 4 hours per week on manual data entry.
Why choose Routine Automation?
At Routine Automation, we specialize in automating business and processes. Our goal, as B2B consultants, is to optimize your operations, boost efficiency, and drive business growth.
Unlike traditional CRM vendors, we don’t sell HubSpot or Salesforce. Instead, we are trying to focus on what are the needs of your business. And only after that, we choose the necessary tool.
Wrapping up…
In 2025, businesses can no longer rely on manual processes and juggle multiple disconnected tools.
As you can see, HubSpot is a powerful all-in-one platform. With the help and benefits of HubSpot CRM, you can improve your decisions, efficiency, and profitability.
Contact Routine Automation today and let’s talk about how we can automate your business. We hope we can build a smarter, more efficient future together!
