TOP 7 Reasons Why Salesforce is the Best CRM 7 min 06.07.2023

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The more company gets customers, the faster it can scale. The modern business environment persuades businesses to fight for the same customers, whose demands are rapidly growing. They want service to be fast, an approach to be personal, and an unhindered solution to solve their problems. Optimization of internal business processes, database segmentation, logistics, communication with customers, accounting, and control over the execution of orders — these routine tasks must be solved daily. To scale faster by automating repetitive tasks, capturing customer data, and delivering personalized experiences, the company should consider implementing an integrated customer relationship management (CRM) system. 

It’s essential to choose the right CRM suitable to your industry needs, size, and capacity of your business. And when it comes to talking about CRM software, there is one name that will always come forward, and that is Salesforce.  

Salesforce CRM: What about all these Clouds?

Salesforce is a cloud-based customer relationship management solution (CRM) to help businesses manage sales, marketing, customer support, and other business activities saving costs, and managers’ time and building stronger customer relationships. Initially, Salesforce focused on small and medium-sized businesses to help sales and marketing but then gained great popularity among large companies. Among its clients are Google, Dell, Toyota, Cisco, Hitachi, etc. 

The platform operates according to the SaaS model and is purchased using a subscription system. Salesforce offers a wide range of products and services beyond CRM, catering to different business needs. These include Salesforce Sales Cloud – the solution where company employees record all interactions with their customers, and you get complete information about customers in one place; Service Cloud to operate call centers and other customer support channels, automatically assigning agents who will respond to customers and close their cases; Marketing Cloud to streamline marketing activities, and more products, giving you a comprehensive ecosystem to manage your customer interactions. Today, the cost of a package for one user starts from $25 per month. There are special offers for non-profit organizations, startups, and small businesses.  

Why use Salesforce CRM? Find more about Salesforce and its cloud solutions in our article.
What is Salesforce: 6 Key Questions About Salesforce

What makes Salesforce unique 

— Pavel Klachkou, CEO of Routine Automation company

“The world’s most renowned customer relationship management tool has about 20% to 25% market share, making it the ideal solution for millions of businesses worldwide. The sheer number of third-party integrations, add-ons, and robust features bundled with Salesforce shows that it’s one of the most unsurpassed solutions on the market. In addition, Salesforce is an incredibly easy-to-use platform thanks to a powerful, fast, and easy-to-configure user interface. Even though there are many alternatives, only a few of them offer the same comprehensive functionality as in Salesforce.“

Statistics to Prove it

We collected some numbers to show you why Salesforce has become a popular choice for businesses seeking a comprehensive CRM solution:  

  • Salesforce is the leading CRM provider globally, with a significant market share. According to IDC, Salesforce held a 23% market share in the global CRM market in 2022. 
  • Salesforce serves a diverse range of customers, including small businesses, mid-sized companies, and large enterprises, and has over 150,000 customers worldwide. 
  • Salesforce has consistently shown strong financial performance. In the fiscal year 2022, Salesforce reported total revenue of $26.5 billion, representing a 24% year-over-year growth. 

But why Salesforce is the best CRM?

We at Routine Automation ensure that Salesforce is the best CRM solution to let your business reduce costs and increase revenue from a long-term perspective. And in this article, the RA team highlights the top 7 reasons why choose Salesforce. So, let’s start!  

🚀 The Reason №1: Easy to customize based on your business needs  

Searching for a custom CRM tailored to your unique needs?   

The platform provides a highly customizable solution that allows you to tailor CRM to your specific requirements and is renowned for its flexibility, offering users a wide range of customizable features and functionalities. The key aspect of Salesforce’s flexibility is its extensive customization options. It means that you can easily configure and personalize various elements of the platform — data fields, page layouts, workflows, and reports — and thus adapt Salesforce to match unique terminology, business processes, and your industry-specific requirements.   

🚀 The Reason №2: Huge range of features and add-ons 

The solution offers a comprehensive set of features that cover all aspects of customer relationship management. From lead management and opportunity tracking to customer support and marketing automation, Salesforce has you covered.  

For example, how can Salesforce features enable your company to effectively manage and optimize the sales process? 

With Lead Management you can capture, track, and manage leads throughout the sales cycle. The solution provides tools for lead generation, lead qualification, and lead assignment, ensuring that leads are properly nurtured and followed up on by your sales team. 

To track and manage sales opportunities from initial contact to deal closure with Opportunity Management by offering features such as pipeline management, opportunity scoring, and forecasting, and allowing your sales managers to prioritize and focus on the most promising opportunities. 

Use Sales Forecasting capabilities to estimate future sales revenue accurately. By analyzing historical data, sales trends, and individual performance, you can generate forecasts and make informed decisions about resource allocation, goal setting, and revenue projections. 

Read our article to find out more about features and capabilities to automate your sales processes.
How To Automate Your Sales Process

🚀 The Reason №3: Integration with various apps and systems   

Salesforce is known for its robust integration with a wide range of third-party applications such as marketing automation platforms, customer service software, e-commerce platforms, and more.  

So, how to spread data across other company systems in real-time? 

Salesforce integrates with customer service platforms like Service Cloud, Zendesk, and Freshdesk, enabling a unified view of customer interactions and cases to enhance customer service and support. 

Let your Shopify, Magento, WooCommerce, and other e-commerce platforms get integrated with Salesforce, enabling your business to streamline sales processes and manage customer orders effectively. 

For marketing automation RA engineers can seamlessly integrate Salesforce with Marketo, Pardot, and HubSpot, and exchange data between Salesforce CRM and marketing automation platforms, ensuring a smooth flow of information. 

Learn more about marketing automation with Salesforce in our article.
How to Benefit with Marketing Automation

With this integration capability, we’ll help you to create a unified ecosystem, streamline data flow, and eliminate silos across your company.  

🚀 The Reason №4: Strong analytics & reporting  

Salesforce CRM provides powerful analytics and reporting tools that can empower your business to gain deep insights into Sales, Marketing, and Customer Service.  

If your question is, how to drive data-driven decision-making and stay ahead of the competition, we recommend Salesforce Reports and Dashboards to easily visualize and analyze data, identify trends, measure performance, and make data-driven decisions to improve your business processes and strategies.  

🚀 The Reason №5: Growth Potential  

Does the CRM one you are using scalable regarding your growth? Salesforce is designed to scale alongside your business. Whether you are a small startup or a multinational enterprise, the platform provides the infrastructure and scalability to accommodate your growing needs. As your business expands, you can add more users, integrate additional modules, and leverage advanced features to support your evolving CRM requirements. 

🚀 The Reason №6: AppExchange Ecosystem  

Need to extend your CRM capabilities? No problem. AppExchange is the largest marketplace of business applications built on the Salesforce platform. You can find thousands of pre-built apps, components, and integrations to take your Salesforce to the next level – the vast ecosystem provides endless possibilities for extending the functionality of your CRM and addressing industry-specific needs. 

🚀 The Reason №7: Support & Community     

Still, have questions regarding the Salesforce ecosystem? The platform enables robust customer support and has a thriving user community.  Salesforce by itself offers comprehensive documentation, training resources, and customer success programs to help you get the most out of the platform. The Salesforce Trailblazer Community provides a space for you to connect, share knowledge, and seek assistance from fellow Salesforce enthusiasts and experts. 

The Bottom Line: Why Use Salesforce

The Routine Automation team (RA) ensures that Salesforce stands out as the best CRM due to its ease of customization, extensive feature set, seamless integration capabilities, strong analytics and reporting, scalability, vibrant AppExchange ecosystem, and reliable support and community. All these factors are combined to make Salesforce a powerful tool to let you better, faster, and smarter manage customer relationships and drive business growth. 

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