In this article, we are going to talk about Salesforce Commerce Cloud in B2C, and how you can use all kinds of information to succeed. Because if earlier there was a question about the availability of information, which was necessary to create the perfect customer experience. Now, when we can see a huge technological development, where prospects provide information by themselves and you don’t need to dive deeper for it, the question is what are you going to do with all information your customers give to you?
Why Salesforce Commerce Cloud?
Salesforce Commerce Cloud is a cloud-based service for unifying the way businesses engage with customers through any channel or device. It is a solution that engages organizations to unify the customer experience across all points of sale, including the web, social networks, mobile devices, stores, and others. It allows retailers to build and launch innovative campaigns and promotions easily, based on consumer behaviour, channel, and location, without IT support. These platforms harness the capability of AI to drive revenue by analyzing real-time customer insights and boosting conversions with intelligent search results.
Kimberly A. Whitler in “The Future Of E-Commerce” article shared some insights about the future of e-commerce. However, these predictions create new challenges traders are going to face. Let’s take a look at the question-answer relationship by creating scenarios with suggested problem-solving tools.
E-Commerce Future Scenarios With Challenges & Solutions
🧩 Scenario number 1 – We strongly believe in the growth of transcending the screen e-commerce experience.
The more technology develops, the more prospects are likable to use them in the desire to get a more improved customer experience. And such touchpoints as wearables and voice are more and more becoming popular and convenient to use.
This trend is going to face us with the next challenges:
“How can we satisfy fast-growing prospects’ needs?”
“Which touchpoint is going to be a beneficial one?”
“What tools should I implement?”
You can find a solution in going mobile by implementing master mobile commerce with a full suite of mobile-first capabilities, optimizing the conversion funnel by reducing abandoned carts with proven best practices, including saved carts, optimized checkout flows, payment accelerators, and leveraging social extensions by merging digital commerce with social channels and online communities, such as Instagram and Facebook.
🧩 Scenario number 2 – The e-commerce experience is going to be more personalized.
We have been hearing about it for a long time but the future of the next wave of personalization is already here. The pandemic forced us to recognize consumer behaviour has changed.
“The pandemic has changed how, when and where we shop. I’ve seen a growing preference for convenience, personalization and exceptional service when engaging with brands. During this time, e-commerce businesses were fueled with a higher purpose: connecting with their consumers on a personal level and making resources and goods available to them on-demand and from the comfort of their homes”. Mallory Walsh, “Is The Future Of E-Commerce Subscribed?”
In this regard, we are increasingly faced with D2C sales rise, attracting customers through mobile applications, social networks, and other channels directly to the manufacturer, developing distribution channels, and abandoning the traditional promotion of goods through retail networks.
And the questions are the following:
“What technologies should be implemented to improve the customer experience of prospects and customers?”
“How to make sales more personalized using your own distribution channels?”
“What can e-commerce businesses do now to capitalize on these consumer shifts and set the foundation for a successful future?”
We can suggest you tailor the shopping experience to each user with Einstein Product Recommendations. As well as to interpret purchasing behaviour and optimize your product bundles, sets, and deals with Einstein Commerce Insights, an AI-powered shopping basket analysis dashboard. To engage more with optimized search terms using Einstein Search Dictionaries, which resolves missing search terms with automatically generated synonym lists, and help shoppers find what they are looking for and more with Einstein Predictive Sort, which automatically tailors category pages and search results to each shopper. All these AI solutions can find in Commerce Cloud.
🧩 Scenario number 3 – The e-commerce experience will include a lot more relevant content.
And with D2C sales rising and development, we see consumers are looking for more high-quality content that only reveals the brand’s values, but also conveys them to the buyer in a personalized way.
Here these questions pop into your head:
“How to speed up the high-quality content creation process in real-time?”
“How do I create value with this content?”
“What solutions am I going to use to create such content?”
Take a closer look at building memorable content experiences. Drive centralized content publishing and rich, engaging experiences across brands, geographies, sites, and devices. Build feature-rich storefronts faster with Storefront Reference Architecture, an out-of-the-box website framework that combines best practices in site design, merchandising, and technical architecture.
And it’s all about the B2C Salesforce Commerce Cloud platform. If you still don’t gain confidence in it, the next paragraph will overpersuade you.
Commerce Cloud Market In Numbers
B2C Commerce Cloud platforms are expected to gain maximum attention from brands and retailers. Commerce Cloud Market – growth, trends, covid 19 impact, and Forecasts (2021-2026) report shows the Commerce Cloud Market is expected to register a CAGR of approximately 23% during the forecasted period (2021 – 2026).
Meanwhile, according to Salesforce’s Q1 Shopping Index, digital shopping traffic grew by approximately 45%, mainly driven by a 51% growth in mobile activity and a 50% increase in desktop traffic. Moreover, shopping sites offering buy online, pickup in-store (BOPIS) services exhibited around a 27% increase in their digital revenue in Q1, as compared to a 13% increase in digital revenues for those not offering BOPIS.
Moreover, during the Covid-19 pandemic, the business landscape changed drastically, with a significant increase in the demand for digital business platforms. Hence, Salesforce Commerce Cloud released four quick-start pandemic business packages specifically designed to help conduct business during COVID-19.
So, don’t forget the future is now! And to be adapted as soon as possible to give new customer experience and maximize profits contact us. We can easily pave the way for you to Salesforce Commerce Cloud solution. Also, you can find more information about robust technologies such as CPQ and Jitterbit in our previous articles.