case studies

Pardot social media and web analytics service integration   

Client

Our client is a global computer software provider based in Germany.

Industry

Challenges

The Client is already using Pardot, and the idea was to manage social media campaigns on Facebook and LinkedIn and to track marketing efficiency metrics through integrated tools and technologies such as Google Analytics.     

Based on the requirements, our team suggested the following:  

 

Pardot integration with LinkedIn and Facebook through setting up a connector to make posts in Pardot, assigning a specific date and time when posts will be published and measuring metrics such as comments and likes in Facebook and LinkedIn. The client can understand how effective social marketing campaigns are and how many customers they have brought. 

 

Pardot integration with Google Analytics configuration to get a more detailed understanding of a prospect source using UTM campaign parameter and where it comes from by UTM source parameter (social media, google, website etc.) 

Solutions

Results

🚀 Boosted social marketing campaigns analytics     

It has become easier to proceed with data-driven decisions   

🚀 Costs & Time savings  

Time on collection and analysis of metrics has decreased  

Tools & Technologies

Salesforce Marketing Automation, Pardot